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1、门窗企业房地产与装饰工程项目营销策略（Marketingstrategyandenterprisesofrealestateanddecorationproject）XianMingLiuFirst,thestandardizationofproductionandinstallation,maintenanceandrepairofdoorsandwindowsenterprise"premiseandcontentinnovation+culture"marketing;Two,seizetherealestateandde
2、corationengineeringprojectowner"skylight","eye",customerswinthecustomer's"heart"(thepurchaseanduseofmotivation)and"hand"(cooperation,buyandusehandshake):Three,widelypreferredpartners,doorwindowintothousandsofhouseholds:Four,optimizethelayoutandlayoutofthebuildingmate
3、rialsmarketinthesaleswindow;Five,goodword-of-mouthcustomerswillbeveryanddaily,program;Six,combiningtheconceptofcorporatecultureembodiesthedoorsandwindowsinthedoorsandwindowsofentitiesandservices;Seven,theimplementationofthe"strong,strong,strongjoint"strategy,effectiv
4、ely"bundling":Eight,playandmakegooduseoftherealestateexhibition,exhibition,exhibitionopportunitiesandpositions?Nine,goodtocarryoutpublicityandpromotetheuseofnewdoorsandwindowsproductsinthedecorationengineering:Aroundten,realestate,decorationprojectinformationcollecti
5、on,feedbackplanningpublicity,communicationetc.toachievethesystemofinnovation,theunityofcontinuity.ThefirstChinesedoorsandwindowsindustrymarketingseminar(August29,2003-31,PekingUniversity)Inrecentyears,withtherapiddevelopmentofChina'snationaleconomyandurbanconstructio
6、nandtheadjustmentofnationalindustrialpolicy,allkindsofwindowsanddoorsinChinahasachievedrapiddevelopment,playsamoreandmoreimportantroleintheeconomicconstructionofourcountryandthelifeofresidents.Butcomparedtomyhomeappliancesandceramicsindustry,doorsandwindowsindustrybr
7、andinthewholesenseofindifference,thenetworkconstructionislaggingbehind,marketingmethodissimple,highcostofmarketing,publicityplanningmeanssingle,targetmarket,uncertaininformationprocessingisdull,becauseinthefiercemarketcompetitionoftenfallintothesaleschannelconflicts,
8、salesthecostisrisingandthesalesrevenueofaroundbeforetheembarrassingpredicament.Inordertomakeourallkindsofdoorsandwindowsproductione
