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1、基于绿色营销实际的我国企业营销开展战略（BasedonthegreenmarketingactualmarketingstrategyofChineseenterprises）1.Theactualmeaningofgreenmarketing1.1thedefinitionofgreenmarketingThegreenmarketingmoveoftheenterpriseiscordiallyrelatedtothegreenconsumptionofconsumers,anditisthelat
2、terdrive.Theconsumers'greenconsumptionistoimprovethesituationandthequalityofsurvival,andaskenterprisestosellthegreenproduct[1],whichistheleastdamagetothesituation.Therefore,greenmarketingisthemarketingstrategyofenterprisestopromotethegreencivilizationand
3、theconsumptionofgreenconsumptionofconsumers.Greenmarketingisthenewdevelopmentoftraditionalmarketing.Whetherproduct(orservice)suppliersaccordingtocustomer'sfirstcontactJapan's"godofmanagement"-kazuoinamori'sphilosophy,perusethebookstucktothebottomline,fro
4、mrichbasedontheabovecognition,yakeestablishedasetofperfectorganizationsystemoftheoperationoftheproduct/channelcompositesetupprofessionalproductmanagementandchannelmanagementdepartments,setupthesystemofproductmanagerandchannelmanager.Forthis,wecanuse"prod
5、uctnannies"and"channelnannies"todescribethe"productnanny",whichreferstoacategoryofproductsthatcorrespondtomultiplechannelstoensurethemaximumbenefitoftheproduct.Itspositioningfunctionmainlyis:takeaproductstrategyplanning,marketing,anddailymanagementwork,b
6、oththewholeprocess,research,production,supplyandsalesareresponsibleforthevirtuousdevelopmentoftheproductandthetargetofprofitandloss.Thelifeexperiencerefinedoutoftheconceptoflifeandfeelthetouchoftheheart;Atthesametime,Ihaveanewunderstandingoftheneighborin
7、gJapanoftheConfucianculturecircle.ItiswellknownthatConfucianismhasaprofoundinfluenceonthesocialandculturalinfluencesofJapan,KoreaandVietnam,especiallyJapan.EraoftheMeijirestorationinJapantoeducationisthefoundationofthestate,thedominantideaineducationbyEu
8、ropeansocialismto"Confucianism",highlighttheConfucianspiritofwangyangming,Confucianism,andcombinedwithmodern,practicemakestoday'sJapaneserichqiangming,socialstabilityandpeople'swell-beingandlongevity,stateoftheU.S.AofOrien
