返回
企业应建立以客户为中心的营销策略（enterprises should establish a customer centered marketing strategy）

企业应建立以客户为中心的营销策略（enterprises should establish a customer centered marketing strategy）

ID：16284025

大小：22.86 KB

页数：9页

时间：2018-08-08

企业应建立以客户为中心的营销策略（enterprises should establish a customer centered marketing strategy）_第1页
企业应建立以客户为中心的营销策略（enterprises should establish a customer centered marketing strategy）_第2页
企业应建立以客户为中心的营销策略（enterprises should establish a customer centered marketing strategy）_第3页
企业应建立以客户为中心的营销策略（enterprises should establish a customer centered marketing strategy）_第4页
企业应建立以客户为中心的营销策略（enterprises should establish a customer centered marketing strategy）_第5页
资源描述：

《企业应建立以客户为中心的营销策略（enterprises should establish a customer centered marketing strategy）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、企业应建立以客户为中心的营销策略（Enterprisesshouldestablishacustomercenteredmarketingstrategy）Althoughthetraditionalmarketingstrategywillcontinuetoplayanimportantroleinthetransformationofmarketingfunctions,marketersneedtoshifttheirattentiontonewmarketingstrategiesandmarketingcapabilities.Enterprisesmustinves

2、tmoretime,throughimprovingtheefficiencyofmarketingdepartment,adjustingtheallocationofresources,developmentandapplicationofmoreadvancedmarketingstrategytomakemarketingproducegreatervalue.Thefunctionsofthemarketingdepartmentmustbechangedtomatchtheadvancedmarketingstrategywiththecustomerasthecen

3、ter.Thefollowing10marketingstrategiescanhelpcompaniesprovidethegreatestvaluetocustomers,butalsobringthegreatestvaluetotheenterpriseitself.Analysis:companiesarerealizingthatmorestableandlastingcustomerrelationshipsarecriticaltolong-termprofitability.Mostmarketingdepartmentsare,atleastconceptua

4、lly,readytopromotecustomercentricmechanismsandprovidevaluefortheoverallcustomerbaseandcustomersegmentthroughamorestrategicapproach.Anenterpriseisso,awebsiteevenmoreso,isthroughtheoverallprovisionofenterpriseconsultingservicestowinandstabilizethebusinessrelationship.Inordertomakemarketingmoree

5、fficient,thefunctionsofthemarketingdepartmentmustalsobechanged,fromfocusingonproductsandtradingtopayingattentiontothecustomergroupandcustomerrelationshipthatisconsistentwiththeenterprisegoalsandenterprisestrategy.However,mostmarketingdepartmentswillfaceseverechallengesinthetransformationstrat

6、egy.HighercustomerrequirementsNowadays,customerswantenterprisestoprovideproductsthataremoreinlinewiththeirownneeds,preferencesandlifestyle,andalsopayattentiontotheirpersonalitiesintheircommunicationwithcustomers.MoremarketingactivitiesTakethecustomerasthecentralenterprisesshouldhavetheability

7、tosupportmoremarketingactivities,thiswillinvolveotherdepartmentswithintheenterprise,suchascallcenters,retailoutletsorbranches,websitesandpartners,areresponsiblefortheexecutionofmarketingevents.Facingtheincreasingnumberofmarketingactivitiesand

当前文档最多预览五页，下载文档查看全文

此文档下载收益归作者所有

当前文档最多预览五页，下载文档查看全文
温馨提示：
1. 部分包含数学公式或PPT动画的文件，查看预览时可能会显示错乱或异常，文件下载后无此问题，请放心下载。
2. 本文档由用户上传，版权归属用户，天天文库负责整理代发布。如果您对本文档版权有争议请及时联系客服。
3. 下载前请仔细阅读文档内容，确认文档内容符合您的需求后进行下载，若出现内容与标题不符可向本站投诉处理。
4. 下载文档时可能由于网络波动等原因无法下载或下载错误，付费完成后未能成功下载的用户请联系客服处理。