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1、Liquorenterprise;marketingstrategy;frame(白酒企业营销战略框架)PrefaceThroughmarketresearchandin-depthunderstandingoftheliquorbusiness,thereisamajordefectinthesalesprocessofliquormakingenterprises.Marketingisthelifelineofenterprisedevelopment,andwemustfacetheprobleminthislink.1,
2、therandomnessofmarketing.Forthemarket,dealers,salesteammanagement,arbitraryanddecision-makingarbitrary.Thereisnodefinitestrategicplan;theso-calledstrategicplanningismerelyaverbalslogan.Theshortageofmarketinformation,theshortageofmarketinformation,thelagofsalesfeedback
3、andtheunfoundeddecisionarealwaysreflectedeverywhere.Wesaythattheachievementofsalesgoalsisacompletesystem,andanyminormistakesinanylinkcanhaveamajorimpactonthemarketingresults.Therefore,changingthisrandomnessassoonaspossibleisapriority.2,theoriginalityofmarketingmanagem
4、ent.Quantify,quantify,quantify,andworkonsalesbasis.Quantitativeperformanceinthecollectionofvariousdataonthemarket,thecollationandfeedbackofallkindsofinformation,thebasisforperiodicreviewofmarketwork.Howcanthesalesworkbecarriedoutiftherearenodefiniteindicatorstomeasure
5、theregionalobjectives?Whatisthebasisforstaffassessment,dealerassessmentandmarketassessment?Wecannotevadethemarketmanagementthemostbasicthings,cannotbeignoredforvariousreasonsandemployeemarketmanagementnorms,itshouldbesaidthatthemodernmarketingdoesnotdependonwhocanshou
6、lderacomprehensive,butavarietyoffactors,theintegrationofthevariousforces.Waituntilthetimeisextremelyurgent,waste.3passivityofmarketingmanagement.Duetothelackofoverallstandardmanagement,themanagementofthesalespoolforcedmanymanagementtobeinapassivestate.Marketmanagement
7、isonlyinfactafunctionof"fireman"."Nooverallplanforafundamentaltransformation"isone-sided,butharmful,theseniormanagementofliquormakingenterprisesshouldactivelyreflectonthisissue.Enterprisesdonotexistbecauseoffameandfortuneorpositioncompetition,sowedonothavetoavoidthepr
8、oblemsarisingfrommanagement.Itshouldbesaidthathumankindnessisthebiggestproblemthatbothersprivateenterprises.Onthisissue,wear