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1、论企业商标管理战略（Onenterprisetrademarkmanagementstrategy）OnenterprisetrademarkmanagementstrategyIntoday'smarketeconomycontext,trademarkisincreasinglyshowingitsimportantrole.HowtomanageThevalueofagoodtrademark,anintangibleasset,createseconomicbenefitsforanenterpriseImpo
2、rtantissues.Thispapermainlydiscussestheimportanceoftrademarkmanagementinenterprisemanagement,trademarkThemaincontentofmanagementstrategy,andaimingatthebackwardnessoftrademarkmanagementinChina'senterprises,putforwardtheconstructionofmanagementstrategyTrademarkman
3、agementstrategysuitableforthecharacteristicsofChineseenterprises.Keywords:trademarkmanagement;strategy;economicbenefitFirst,theimportanceoftrademarkmanagementforenterprisesTrademarkisanimportanttoolforenterprisestoparticipateincompetition,itisnotonlytheenterpris
4、egoodsandotherThemarkofcommoditydifferentiation,andthesymbolofenterpriseitself.Strengtheningenterprisetrademarkmanagement,Itisofgreatsignificancetosetuptheimageoftheenterpriseandimprovetheeconomicbenefitoftheenterprise.Firstofall,trademarkmanagementisthefundamen
5、talguaranteeformodernenterprisesinthemarketdevelopment.Inthecontextoftoday'smarketeconomy,thedevelopmentofcommoditieshaschangedfrom"homogeneity"to"present"Inthe"diversification"".ThepurposeofeveryenterpriseistobeatitsproductsEnterthemarket,sothatconsumersacceptt
6、heirproducts.Trademarkasasignofgoods,itisHelpandguideconsumerstoidentifygoods,brandpurchases.Inthefiercemarketcompetition,Createtheirownbrandofgoods,thatis,thereputationoftheenterprise'strademark,soastobeinInthecompetitionisinafavorableposition,inordertosetupits
7、owndiversityinoneyuan.Secondly,strengtheningenterprisetrademarkmanagementisconducivetoimprovingtheeconomicefficiencyofenterprises.TrademarkActAcommerciallogodoesnotmeanmorethanjustdistinguishingthegoods.It'sevenheavierWhat'simportantishowitworks,operates,anduses
8、alotofadvertisingAsakindofcarrierofenterprisegoodwill,akindof.Therefore,trademarksareenterprisesinasenseTheimageoftheindustry,itssignificancerelatestothesuccessorfail
