A Study Translation of Trademark 论商标翻译

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1、AStudyTranslationofTrademark论商标翻译学号：姓名：院系：专业：信息管理与信息系统年级：指导教师：CONTENTSINTRODUCTION…………………………………………………CHAPTERONETransliteration…………………………………...1.1Puretransliteration…………………………………………..1.2Homophonictranslation……………………………………...1.3Provincetransliteration………………………………………CHAPTERTWOPhotoGallery2

2、.1PureGallery…………………………………………………..2.2OptionalPhotoGallery………………………………………..2.3ChangeGallery………………………………………………..CHAPTERTHREECombinationofsoundandmeaning…………..3.1Allusivemethod……………………………………………….3.2Almostsoundassociationmethod……………………………..3.3Almostsoundescapemethod…………………………………..CHAPTERFOU

3、RSoundmorallawinrecent4.1Nearthesoundsmeaning………………………………………..4.2Chromaticsemi-defined………………………………………….CONCLUSION…………………………………………………………REFERENCES…………………………………………………………..摘要商标是一种特殊的语言符号，是商品显着特征的浓缩，也是商品文化的核心部分，同时还是企业参与国际竞争的有力武器。它既是标识，又是诱饵，最终是要招揽顾客，出售商品。商标翻译符合符号学的翻译观，是由解码到编码的过程，是两种文化的移植。好的商

4、标翻译可以给企业带来巨大的财富，反之，糟糕的商标翻译可以让企业损失惨重，所以企业的生死存亡与商标翻译息息相关。同时商标翻译能够拓宽语言学研究空间，丰富语言学的内涵，促进语言理论研究与实际应用的有机结合。【关键词】英文商标；翻译；策略AbstractTrademarkisaspecialkindoflanguagesigns.Itistheconcentrationofcommodities’distinctcharacteristics,thecoreofcommodities’culture,andthepowerfulweaponforanenterpriseto

5、participateininternationalcompetitions.Itisnotonlyalogo,alsoalure,thefinalgoalofwhichistoattractcustomersandsellcommodities.Trademarktranslationconformstotheconceptionofsemiology.Trademarktranslationistheprocessfromdecodingtocodingandtheprocessofre-creatingandfurtherprocessing.Thatistos

6、ay,trademarktranslationisthetransplantationoftwokindsofcultures.Agoodtrademarktranslationmaybringanenterprisehugewealth,whereasabadonemayletanenterprisesuffergreatloss.Therefore,anenterprise’sfutureiscloselylinkedwithtrademarktranslation.Atthesametime,trademarktranslationcanwidentheling

7、uisticresearchfield,enrichtheconnotationoflinguistics,andacceleratethecombinationoflinguistictheoreticresearchanditspracticalapplication.Thisarticleprofitsfromandabsorbsothertranslationmethods,resummarizessometranslationstrategiesaswellasproposessomethingtobepaidattentiontoinvi