A Brief Study on Translation of Brand Names 简论商标翻译

A Brief Study on Translation of Brand Names 简论商标翻译

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时间:2017-07-18

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1、ABriefStudyonTranslationofBrandNamesContentsAbstract1摘要................................................................................................................................2Introduction3ChapterⅠ.CommonMethodsofTheTranslationofBrandNames41.1Literaltranslation....................

2、....................................................................41.2Freetranslation............................................................................................51.3Transliteration...........................................................................................

3、...6ChapterⅡ.FactorsthatInfluencetheTranslation62.1Culturalfactors.62.2Customsandhabitsfactors.........................................................................72.3 Otherfactors.7ChapterⅢ .HowtoBuildanInternationalizedBrandName................................83.1 TranslateDirectly8

4、3.2Renamingtheproducts93.3Coiningbrandnames.................................................................................10Conclusion11Bibliography................................................................................................................12Opinionsandsuggestionsont

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