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ID:230285
大小:81.00 KB
页数:8页
时间:2017-07-11
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1、商标语的翻译TheTranslationofBrandNamesAbstractTranslationofbrandnamesisaformofinterculturalcommunication.HoweverwetranslatetheChinesebrandnamesintoEnglishonesortranslatetheEnglishbrandnamesintoChineseones,languagelaws,culturalpsychology,aestheticinterestandsomeotherfac
2、torswillbeinvolved.Thetranslatorsshouldalsopayattentiontosomeculturaltaboosandchooseappropriatemethodtotranslate.Ofcourse,brandnametranslationisnotasimplething.Sometimesthegoodtranslatednamelikestheinherentone,whenwetranslatebrandnamethereissomethingwecandotostri
3、veforperfection.Onegoodkindofcommodityaddingonagoodnameisnotdifferentwithimprovingonperfection,anditscharmisinfinite.KeyWordsTranslationofbrandnames;principles;methods;culturaltaboos;摘 要商标名的翻译是一种跨文化交际形式,不管是中文商标的英译还是英文商标的汉译,都会涉及到语言规律、文化心理、审美情趣等方面的因素。商标翻译者在遵循翻译原则的同
4、时,也要注意一些商标翻译的文化禁区,并且选择适当的方法来进行翻译。当然,商标的翻译绝不是简单的问题。有时好的译名也有自然天成的味道,所以在翻译商标时我们大有文章可做,可以精益求精。一种好的商品,加上一个动听上口的名字,无异于锦上添花,魅力无穷。关键词商标翻译;原则;方法;文化禁区;IntroductionThehumansocietyhasenteredthe21stcentury.Theinternationaltradeisdevelopingfast.Thenationalboundaryconceptdesali
5、natesgradually,whenthescaleofthecommercialcooperationandthecommodityimportandexportexpandunceasingly.Importandexportproductinforeignlandwhethercandevelopthemarketandseizethemarketsuccessfully;thebrandnametranslationisplayingthepivotalrole,besidesmediumadvertiseme
6、nt.Thecommoditybrandnameissimilartohuman'sname.Thetranslatedbrandnameisthesecondnameofcommodityinothercountry,itsimportanceisself-evident.D.EquivalencePrincipleofBrandNameTranslationEquivalenceisthecoreinthewesttranslationtheory.In1961,afamouspersonpointedout:“Th
7、einfluencewhichthetranslatedworksgivesusshouldbeidenticalwiththeinfluencewhichtheoriginaltextgivesitsfirstaudience.”Theprincipleofequivalenceissuitforbrandnametranslationbestinallthetranslationtheories.Accordingtotheprincipleofequivalence,translatedbrandnamemusth
8、avetwofactors:a.Translatednameshouldhavethebrandnameform.b.Thetranslatedonemusthavetheabilitytoproducethesameorapproximatefunctionsoftheoriginalbrandname.Thati
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