On translation of brand names15

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1、OntranslationofbrandnamesContentsAbstract1Keywords2I.Introduction2II.TranslationofBrandNames31.TheNeedfortheTranslationofBrandName31.1Translationofabrandnameisasimportantasitsoriginalname.31.2Translationserversasamediumofcommunication,makingthetranslationofbrandnamessignificantintheco

2、mmoditytrade.32.ThePreconditionsandMethodsforForeignBrandNameTranslation42.1PreconditionsforForeignBrandNameTranslation42.1.1ThesemanticsassociationofthetranslationshouldcatertothementalityofChineseconsumers.42.1.2Thetranslationofthebrandnameshouldtrytoreflectwhattheproductisanditsfea

3、tures.62.1.3 Thetranslationofthebrandnameshouldbesimple,concise,easytorememberandhavefair-soundingpronunciations.72.2 MethodsforForeignBrandNameTranslation82.2.1 Literaltranslation82.2.2Transliteration8III.Conclusion1010Abstract:Brandnameisoneoftheeffectivewaystohelpenterprisestopubli

4、cizetheircompanyidentityandbetterselltheircommodities.Startingformtheaspectoftranslation,thispaperbrieflyintroducesthegeneralknowledgeofcommoditybrandnamesanditsimpactonproductsinthefirstpart.Andinthesecondpart,thispaperthenmainlydealswiththetranslationofbrandnames.Inthefinalpart,onth

5、ebasisoftheanalysis,thispapernaturallydrawsaconclusionconcerningthecross-culturaldifferencesinthetranslationofforeignbrandnames.Keywords:brandname,translation,cross-culturalI.IntroductionWiththeglobalizationofeconomicdevelopment,theinternationaltradehasbecomeintoaverycriticalpowerforp

6、romotingtheeconomydevelopmentofthewholeworld.Theinternationalityofbrandnamebecomingmoreandmoreobvious.Now,thebrandnametranslationisinevitableiftheproductisexpectedtoenterinternationalmarket.Alongwiththeaccelerationoftheeconomicglobalization,especiallywithChina'sentryintotheWorldTradeO

7、rganization,moreandmoreChinesehaverealizedtheimportanceofgoodbrandnametranslations.AsstatedbyanAmericanscholar,“…agoodtranslationofabrandnamecanbringmillionsofdollars’differenceintheproduct’ssellsrecord.”(qtd.inBaoHuinan,273)Itcannotbedeniedthatsellsrecordsandprofitsareimportantforthe

8、manuf