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1、TranslationofCosmeticBrandBy乔珊珊QiaoShanshanAtermpapersubmittedtotheForeignLanguageandLiteratureDepartmentofBaojiUniversityofArtsandSciencesClass:1Grade:2013TermpaperAdvisor:Student’ssignature:Date:TranslationofCosmeticBrandAsthemajorexpendituresforwomen,cosmeticplaysa
2、vitalroleinlife.Andwiththedevelopmentofinternationaltradeandtheglobalizationoftheeconomy,thecompetitionofcosmeticbecomefiercerandfiercer.Cosmeticbrandnameisanameorsymboltoshowaproductismadebyaparticularcompany.Inordertointensifythecompetitionandattractwomen’sattention
3、s,avividtranslationofcosmeticbrandnameshouldbeessential.Moreover,thetranslationofcosmeticbrandisaveryseriousjobwhichallowsnorandomassumption.Agoodcosmeticbrandshouldconcludeseveralfeatureswhichisgenerallycharacterizedbynoveltyandattraction.Ontheonehand,let’stalkabouti
4、tsnovelty.“Translationisamorecomplexcommunicationthanthatwithinasinglelanguagebecauseitinvolvestwolanguages.”(Jin&Nida,1984:31)Asthecosmeticbrandnamesshouldarousetheinterestsoftheconsumers,firstconcernofthetranslationshouldbegiventothenovelty.Thenoveltyofcosmeticbrand
5、namescandrawmorepeople’sattention.Forexample,thecosmeticbrandnameH20＋,isaskincarecommoditywhichistranslatedas”水之奥”.Theconsumerscanfeelthisgoodsissoftandmoist.Whentheysee“water”,theycannothelpassociatingwiththewaterwhichsoftenstheirskin.Ontheotherhand,attractioncanalso
6、notbeneglected.Thetranslatedbrandnameshouldbedelightfultotheeyes,pleasanttotheears,easytoremember,aswellasbeaperfectunityofsound,formandmeaning.Andattractioncanarousethesameinterestsofthetargetconsumersandstimulatetheiraestheticenjoymentandconsumingdesire.Thetranslate
7、dbrandnamesalsoshouldattractpeople’sattentionandmakeitsoundhigh-ranking.SuchasChristianDior（CD）,itistranslatedas“迪奥”.Consumersknowthatthereisafamouscarnamed“奥迪”.Thecosmeticbrandnamegivesadeepimpressiontocustomers.Apartfromthosefeatures,thetranslationmethodsneedbeobeye
8、d.Theso-calledprinciplesandcriteriaoftranslationareactuallytwoaspectsofthesamething.The第4页共5页formerlaysemphasisonthetranslat
