strategies of chinese translation of cosmetic brand name-化妆品翻译

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1、StrategiesofChineseTranslationofCosmeticBrandName----fromthePerspectiveofReceptionAestheticsyyySupervisors:xxxAdissertationpresentedinpartialfulfillmentoftherequirementsfortheDegreeofBAinEnglish（medicine-oriented）atGuangzhouUniversityofChineseMedicineMay,20xx21Conte

2、ntsAcknowledgements………………………………………………………….i中文摘要……......................................................................................................iiAbstract…………………………………………………………………………iii1.Introduction………………………………………………………………….12.LiteratureReview………………………………………

3、………………….32.1ThePreviousStudiesofTrademarkTranslationFromthePerspectiveofCulturalDifference……………………………….……………………..32.2TheLiteratureReviewofTranslationAesthetics……………………….32.3TheSignificanceofAestheticstotheTranslationofCosmeticTrademarks………………………………………………………………43.The

4、CulturalDifferencesintheTranslationofCosmeticTrademarks……63.1DefinitionsofTrademarks………………………………………………63.2FunctionsofTrademarks………………………………………………..73.2.1TheInformativeFunction……………………………………………73.2.2TheVocativeFunction………………………………………………..73.2.3TheAestheticFunction………

5、………………………………………83.3CulturalCharacteristicsintheTranslationofCosmeticTrademark……83.4CulturalDifferencesReflectedintheTranslationofCosmeticTrademark……………………………………………………………………………93.4.1CulturalConnotations……………………………………………….103.4.2CulturalAssociation…………………………………………………1

6、13.4.3NationalCulture……………………………………………………….134.AestheticintheTranslationofCosmeticTrademarks……………………144.1BeautyintheSound…………………………………………………….144.2BeautyintheForm………………………………………………………144.3BeautyintheImage…………………………………………………….155.PrinciplesandStrategiesAppliedtotheTr

7、anslationofCosmeticTrademarks…………………………………………………………….16215.1PrinciplesAppliedtotheTranslationofCosmeticTrademarks………..165.1.1BrevityPrinciple……………………………………………………..165.1.2NoveltyPrinciple…………………………………………………….165.1.3ReadabilityPrinciple…………………………………………………165.1.4ImageP

8、rinciple………………………………………………………175.2StrategiesAppliedtotheTranslationofCosmeticTrademarks………..175.2.1Domestication………………………………………………………..185