Analysis of Chinese-English Translation Strategies in Advertisements A Chinese Perspective 中英广告翻译策略分析：中文角度

《Analysis of Chinese-English Translation Strategies in Advertisements A Chinese Perspective 中英广告翻译策略分析：中文角度》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、CONTENTSAbstractinChineseAbstract11.Introduction11.1.DefinitionofAdvertising21.2.PurposeandfunctionsofAdvertisements31.3.CharacteristicsandFeaturesofAdvertisingLanguage32.RelatedTheoryandPrinciplesofTranslation42.1.Nida’sTheoryofFunctionalEquivalence42.1.1.SemanticEquivalence

2、52.1.2.SocialCulturalEquivalence62.1.3.StylisticEquivalence72.2.PrinciplesofAdvertisementTranslation72.2.1.Natural82.2.2.Accurate82.2.3.Easytounderstand83.StrategiesofTranslation83.1LiteralTranslation83.2Freetranslation103.3Transliteration113.4Replacementtranslation133.5Suppl

3、ementaryTranslation143.6CreativeTranslation164.ResultsandDiscussion165.Conclusion18Reference19Appendix20中英广告翻译策略分析：中文角度摘要在现代社会中，被喻为商业化身的广告己渗透到社会的各个角落，逐渐成为人们日常生活中的一个不可或缺的组成部分。随着我国社会经济的迅速发展，改革开放的进一步深化，以及加入世界贸易组织后，国际贸易往来的日益频繁，中国产品进入到国际市场的机会大大增加了，与此同时，大量的外国产品涌入中国市场，各种产品在市场上的竞争愈演愈

4、烈，而广告在促进产品销售和拓展知名度乃至扩大市场份额等方面的作用也越来越明显，广告翻译的地位也随之显得越来越重要。本文在了解了广告的语言特点和掌握了广告翻译的基本原则的基础上,从分析多例翻译例子出发,提出广告翻译的基本策略。关键词语言特点;翻译原则;翻译策略;广告翻译AnalysisofChinese-EnglishTranslationStrategiesinAdvertisements:AChinesePerspectiveAbstractInmodernworld,advertisements,regardedasembodimentofc

5、ommerce,hasbecomeanindispensablepartofourdailylife.Theintensificationofinternationalexchangesandtheseverecompetitioncryforagrowingneedforadvertisementsandthustheroleoftranslationplayedinwhichhasbecomemuchmoreimportant,withthepurposeofsalespromotionandproductpopularityaswellas

6、marketshareincrease.Duringtheprocessofadvertisementtranslation,afterunderstandingthelanguagecharacteristicsandthetranslationprinciplesofadvertisements,theauthoraimstoputforwardseveraleffectivemethodsandstrategiesofadvertisementstranslation,byanalyzingdifferenttranslationexamp

7、lesdonebyEnglishmajorsofGuangzhouUniversity.KeyWordsLanguagecharacteristics;Translationprinciples;Translationstrategies;Advertisementstranslation-20-1.IntroductionThepurposeofcommercialadvertisingistoattractpotentialcustomerstopurchaseproducts.(魏传立,2008)Therefore,thetranslati

8、onofcommercialadvertisementisofgreatimportanceforChineseproductsinex