资源描述：
《The Translation Strategies of Advertisement in the perspective of Culture 文化视角下的广告翻译策略》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、TheTranslationStrategiesofAdvertisementintheperspectiveofCulture文化视角下的广告翻译策略论文作者名称：作者学号：所在学院：外语系所学专业：商用英语导师姓名、职称：论文完成时间：2012-05-05TheTranslationStrategiesofAdvertisementintheperspectiveofCulture文化视角下的广告翻译策略ForeignLanguagesDepartmentShengdaUniversityMay,2012i
2、iAcknowledgementsFirstofall,Iwouldliketoexpressmygratitudetoallthosewhogavemethepossibilitytocompletethisthesis.Iwouldliketoshowmydeepestgratitudetomysupervisor,arespectable,responsibleandresourcefulscholar,whohasprovidedmewithvaluableguidanceineverystageoft
3、hewritingofthisthesis.Withouthisenlighteninginstruction,impressivekindnessandpatience,Icouldnothavecompletedmythesis.Hiskeenandvigorousacademicobservationenlightensmenotonlyinthisthesisbutalsoinmyfuturestudy.Ishallextendmythanksallmyteacherswhohavehelpedmeto
4、developthefundamentalandessentialacademiccompetence.Mysincereappreciationalsogoestoallmyfriends,fortheirencouragementandsupport.Lastbutnotleast,I’dliketothankmyparents,fortheirraisingmeupandgivingmethechanceforcollegeeducation.iiiiivAbstractWiththetrendofthe
5、globaleconomicintegrationaccelerating,worldenterprisesarefilledwiththedevelopmentopportunities,andalsofacedwithmanychallenges.Enterprisesarenolongerlimitedtocapturetheirdomesticmarkets,buttheyactivelyparticipateintheinternationalmarkets.Speakingoftheenterpri
6、se,advertisingisanimportantmeanswhichisusedtocapturetheinternationalfrontiermarket.Asanewresearcharea,advertisingattractsmoreandmoreexperts’andscholars’attention.Inthetranslationofadvertisements,translatorsshouldpaymoreattentiontoculturalelements.Thisthesisw
7、illundertakeananalysisontheculturalfactors,includingdifferencesincustoms,mentality,aesthetictaste,etc.Basedontheseculturaldifferences，theauthorwillpresentherviewsoncross-culturaladvertisingtranslation.Culturalbackgroundshouldbegivenpriorityinthetranslationof
8、advertisements.Onlywhenthetranslationversionsareacceptedbytheconsumers,canwesaythisadvertisingachievesitspurposeandproducesagoodeconomicbenefit.Chineseandwesternculturesaresodifferentthatweshoul
