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1、OntheStrategiesofAdvertisingTranslation广告翻译的基本策略AbstractInmodernsociety,advertising,astheembodimentofcommerce,isbecominganimportantpartofourdailylife.Notonlyisitsupposedtobeappealing,itisalsousedasatoolformanufacturerstoimprovetheirproducts’marketability.Withglobalizationacceler
2、ating,moreandmorebusinessesofalltypesareoperatinginternationallyinvariousways.Withchina’saccessiontotheWTOtherehasbeenadramaticincreaseinthenumberofChineseenterprisesandproductsflowingintotheinternationalmarketwhileatthesametimetheincreasedtransparencyandadvantagesthatWTOmembers
3、hipconfershaveusheredinanewseaofforeigngoodsintoourdomesticmarket.Tosurviveinthefierceglobalmarket,theyhavetomakealotofpromotionsfortheirproductsinforeignmarkets.Inthissituation,advertisementtranslationisincreasinglyshowingitsimportance.However,inallnationalmarkets,particularlyi
4、nChina,unsatisfyingtranslationisappearinginmediaeverandagain,whichnotonlymeansfinancialloss,butalsoimpairsthepublicimageofmanufacturersaswell.Hence,itbecomesanurgenttaskforthosedevotedtotranslationpracticetoseekasuitabletheoryforguidance.Therefore,thisthesiswilltalkabouttheadver
5、tisingEnglishanditstranslation.Firstofall,Iwilltalkaboutthepurposeandsignificanceofthestudy,itincludestheimportanceoftheadvertising,then,Iwilltalkaboutthedimensionsofadvertisingand,inthispartIwilltakeabriefintroductiontoadvertisingandthedefinitionofadvertising.Inchapter3Iwillpre
6、sentabriefintroductiontofunctionalequivalence,itincludesitsbackgroundanddefinition.Then,Iwillgivesomeexamplesofsemanticequivalence,andanalysetheseexamples.Chapter4isthemostimportantpartofthisthesis,inthischapterIwilltalkaboutthebasicstrategiesofadvertisingtranslation,butfirstofa
7、llIhavetowriteaboutthecharacterofadvertising,thenIwillpresentseveralstrategiestotranslatetheadverting.Thesestrategiesareasfollowing:literaltranslation,freetranslation,adaptivetranslation,associativetransliteration.Keywords:advertising,internationaltranslation,strategy摘要在经济全球化得今天
8、，广告作为一种特殊的行业，在当今社会发挥着日益重要的作用。被喻为商业化身的广告已渗透到社会的各
