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1、OntheStrategiesofAdvertisingTranslation广告翻译的基本策略AbstractInmodernsociety,advertising,astheembodimentofcommerce,isbecominganimportantpartofourdailylife.Notonlyisitsupposedtobeappealing,itisalsousedasatoolformanufacturerstoimprovetheirproducts’marketability.Withglobalizationaccelerating,moreandmoreb
2、usinessesofalltypesareoperatinginternationallyinvariousways.Withchina’saccessiontotheWTOtherehasbeenadramaticincreaseinthenumberofChineseenterprisesandproductsflowingintotheinternationalmarketwhileatthesametimetheincreasedtransparencyandadvantagesthatWTOmembershipconfershaveusheredinanewseaoffore
3、igngoodsintoourdomesticmarket.Tosurviveinthefierceglobalmarket,theyhavetomakealotofpromotionsfortheirproductsinforeignmarkets.Inthissituation,advertisementtranslationisincreasinglyshowingitsimportance.However,inallnationalmarkets,particularlyinChina,unsatisfyingtranslationisappearinginmediaeveran
4、dagain,whichnotonlymeansfinancialloss,butalsoimpairsthepublicimageofmanufacturersaswell.Hence,itbecomesanurgenttaskforthosedevotedtotranslationpracticetoseekasuitabletheoryforguidance.Therefore,thisthesiswilltalkabouttheadvertisingEnglishanditstranslation.Firstofall,Iwilltalkaboutthepurposeandsig
5、nificanceofthestudy,itincludestheimportanceoftheadvertising,then,Iwilltalkaboutthedimensionsofadvertisingand,inthispartIwilltakeabriefintroductiontoadvertisingandthedefinitionofadvertising.Inchapter3Iwillpresentabriefintroductiontofunctionalequivalence,itincludesitsbackgroundanddefinition.Then,Iw
6、illgivesomeexamplesofsemanticequivalence,andanalysetheseexamples.Chapter4isthemostimportantpartofthisthesis,inthischapterIwilltalkaboutthebasicstrategiesofadvertisingtranslation,butfirstofallIhavetowriteaboutthecharacterofadvertising,thenIwillpresentseveralstrategiestotranslatetheadverting.Theses
7、trategiesareasfollowing:literaltranslation,freetranslation,adaptivetranslation,associativetransliteration.Keywords:advertising,internationaltranslation,strategy摘要在经济全球化得今天,广告作为一种特殊的行业,在当今社会发挥着日益重要的作用。被喻为商业化身的广告已渗透到社会的各
