Features of English Advertisement and Principles and Strategies of Its Translation 英文广告特点及翻译原则与策略

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1、FeaturesofEnglishAdvertisementandPrinciplesandStrategiesofItsTranslation英文广告特点及翻译原则与策略Author:Tutor:SubmittedtotheCollegeofForeignLanguagesInPartialFulfillmentoftheRequirementsFortheDegreeofBachelorofArtsUniversityofScienceandTechnologyiiicontentAbstract(English)iAbstract(Chinese)iiiIntr

2、oduction1Chapter1FeaturesofCommercialAdvertisement31.1Featuresofadvertisingwords31.2Structureofadvertisingsentences51.3Rhetoricalfeaturesinadvertisements7Chapter2ComparisonofEnglishandChineseadvertisement102.1PhonologicalDifference102.2SemanticDifference112.3DifferenceofFigureofSpeech12

3、Chapter3PrinciplesandstrategiesofAdvertisementTranslation143.1Generalprinciplesofadvertisementtranslation143.2TypicaltranslationtechniquesofEnglishadvertisement16Conclusion20Bibliography21iiiAbstractNida’sFunctionalEquivalenceTheoryfocusesonthereactionofreaderstothetranslation.Thistheor

4、ycanbeusedtoguidethetranslationofadvertisingEnglish.Themainpointofadvertisementtranslationliesintheembodimentofculturalfactorsbecausecultureinevitablyaffectpeople’sthoughtandtheirattitudetowardseverything.Thathowwellthetranslationisaccepteddependsonhowmuchitdemesticatestheculturalfactor

5、s.Thereforetranslatorsshouldobservethethreeprinciplesofsmoothness,precisenessandconcisenesswhendoingadvertisementtranslation.Astothechoiceofstrategies,literalandfreetranslationcanbechosenaccordingtodifferenttext,onconditionthatitcanreachadesireeffect.Inchapteronethethesisanalysesinthech

6、aracteristicsofcommercialEnglishfromthreepointsofview.TheninchaptertwoitcontrastsEnglishandChinesecommercialfromthepointofviewofthedifferencesofthetwoideographicsystemssothatitadvancescertainbasictheoryforthetranslationofcommercialadvertisements.Meanwhileitinformstranslatorsofthediffere

7、nceofEnglishandChineseadvertisementsinordertoavoidbeingconfinedbylanguagebarriers.Inchapterthreesomeprinciplesandbasicskillsofadvertisementtranslationareputforwardagainsttheproblemsexistinginthecurrenttranslationofadvertisements.Throughtheanalysisofsuccessfuladvertisementsandth