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1、毕业(设计)TheTranslationTechniquesandPrinciplesofBusinessEnglishAdvertisement1.IntroductionSinceChinahasbeenamemberofWTO,moreandmoreChinesecompaniesandcommoditieshaveenteredintotheinternationalmarket,meanwhile,anincreasingnumberofforeignenterprisesandproductshavepouredintoChinesedomesticmark
2、et.Inthewaroffightingforthemarket,themostpowerfulweaponisthecommercialadvertisement.Ineachcountryandcompany,ahugesumofmoneywillbeusedtoreshapeitsowncorporateimageandpromoteallkindsofitsproducts.Inthe21stcentury,aneraofeconomicglobalization,advertisinginternationalizationisbecomingmoreobv
3、iousandcutthroat.Nomatteritisadomesticcompanyoraforeigncompany,theproblemofadvertisinginternationalizationandglobalizationexists,inotherwords,theproblemofcommercialadvertisementtranslation.ThisthesisistodosomeresearchabouttheadvertisingEnglishtranslation.Advertisement,asapracticallanguag
4、e,ithasaspecialeffect,whichhasdevelopedintoaspeciallanguageformgeneralEnglish.Currently,advertisementhasbeenextremelyprevailingasthemarketingcommunicationtoolandnowmorethaneverbeforeitisvitalthatcorrecttranslationaccompaniesadvertisementswhentheycrossculturalandlinguisticborders.Acquirin
5、gthetechniquesandprinciplesoftranslatingadvertisements,thetranslatorcanmaketheadvertisementreadableandinfluentialonpersuadingreaderstobuyaswell.21毕业(设计)2.BusinessEnglishadvertisementanditstranslation2.1Advertisement-culturerelationshipAccordingtoNida(2001:78),“Languageisthetotalityofbeli
6、efsandpracticesofasociety,nothingisofgreatstrategicimportancethanthelanguagethroughwhichitsbeliefsareexpressedandtransmittedandbywhichmostinteractionofitsmemberstakesplace”.Fromthisstatement,itindicatesthatlanguageandculturearecloselyrelatedtoeachotherandcannotbeseparatedfrommediaofcultu
7、re.Advertisingistheoutcomeoflanguage.Therefore,thereboundtobeculturalelementsembodiedinit.Advertiserscombinetheiradvertisedtargetswithpeople’swayoflifeandjoysoflife,andcreateaspecialsetofsymbolicsystemstopassoninformation,sothatthepromotedproductsareendowedwithculturalima
