A Brief Study on Translation of Brand Names 英语专业毕业论文_论商标翻译

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1、ABriefStudyonTranslationofBrandNamesContentsAbstract1摘要................................................................................................................................2Introduction3ChapterⅠ.CommonMethodsofTheTranslationofBrandNames41.1Literaltranslation

2、........................................................................................41.2Freetranslation............................................................................................51.3Transliteration...................................................

3、...........................................6ChapterⅡ.FactorsthatInfluencetheTranslation62.1Culturalfactors.62.2Customsandhabitsfactors.........................................................................72.3 Otherfactors.7ChapterⅢ .HowtoBuildanInternationalizedBran

4、dName................................83.1 TranslateDirectly83.2Renamingtheproducts93.3Coiningbrandnames.................................................................................10Conclusion11Bibliography...........................................................

5、.....................................................12AbstractBrandnameisoneoftheeffectivewaystohelpcompaniestospreadtheiridentitiesandbetterselltheircommodities.Withtheglobalizationofeconomy,theinternationaltradehasbecomeintoaverycriticalpowerforpromotingtheeconomyde

6、velopmentofthewholeworld.Thetranslationofbrandnamesbecomingmoreandmoreimportant.But,theproblemis,intheprocessoftranslation,togetagoodtranslatedbrandnameisveryhard.Ononehand,themethodoftranslationisaprettycomplexsubjectinitself.Ontheotherhand,therearesomefactorsthathave

7、adirectinfluenceontheresultsofthetranslation.Furthermore,alongwiththeaccelerationoftheeconomicglobalization,especiallywithChina'sentryintotheWorldTradeOrganization,moreandmoreChinesehaverealizedtheimportanceofgoodbrandnametranslations.Howtomakethebrandnamebettercompreh

8、endedbypeoplefromothercountry,howtobuildainternationalizedbrandname,isstillahardproblemfromwhichalotofpeoplesuffering