A Brief Study on Translation of Brand Names-简论商标翻译

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1、ABriefStudyonTranslationofBrandNamesContentsAbstract1摘要................................................................................................................................2Introduction3ChapterⅠ.CommonMethodsofTheTranslationofBrandNames41.1Literaltranslation.....

2、...................................................................................41.2Freetranslation............................................................................................51.3Transliteration.............................................................

3、.................................6ChapterⅡ.FactorsthatInfluencetheTranslation62.1Culturalfactors.62.2Customsandhabitsfactors.........................................................................72.3 Otherfactors.7ChapterⅢ .HowtoBuildanInternationalizedBrandName..........

4、......................83.1 TranslateDirectly83.2Renamingtheproducts93.3Coiningbrandnames.................................................................................10Conclusion11Bibliography...............................................................................

5、.................................12AbstractBrandnameisoneoftheeffectivewaystohelpcompaniestospreadtheiridentitiesandbetterselltheircommodities.Withtheglobalizationofeconomy,theinternationaltradehasbecomeintoaverycriticalpowerforpromotingtheeconomydevelopmentofthewholeworld.

6、Thetranslationofbrandnamesbecomingmoreandmoreimportant.But,theproblemis,intheprocessoftranslation,togetagoodtranslatedbrandnameisveryhard.Ononehand,themethodoftranslationisaprettycomplexsubjectinitself.Ontheotherhand,therearesomefactorsthathaveadirectinfluenceontheresultsof

7、thetranslation.Furthermore,alongwiththeaccelerationoftheeconomicglobalization,especiallywithChina'sentryintotheWorldTradeOrganization,moreandmoreChinesehaverealizedtheimportanceofgoodbrandnametranslations.Howtomakethebrandnamebettercomprehendedbypeoplefromothercountry,howto

8、buildainternationalizedbrandname,isstillahardproblemfromwhichalotofpeoplesuffering