On Trademark Words＇Translation in English 论英语商标词的翻译

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1、OnTrademarkWords＇TranslationinEnglish论英语商标词的翻译AbstractWiththedevelopmentofeconomyandthecontinuityoftheopenPolicy,thetradebetweenChinaandforeigncountriescomeshourly.Theinternationalmarketisfilledwithvarietiesofgoods.Advertisementbesideshighqualityplaysanessentialroleintheprocessofpromotings

2、alesandcultivatinginternationalmarkets.Trademarkisasign,symbol,andcarrierthatidentifiestheproductsorservicesofacompany.Towinthefieldintheinternationaltrade,thestudyonthetrademarktranslationisnotonlynecessarybuturgent.Thispaper,asbasedontheculturedifferencesineastandwest,fromthecharacterist

3、icsofChineseandEnglishtrademarkwords,in-depthanalysisofthetrademarktranslationmethodsandexistingproblemsinthetrademarktranslation,triestoproposesometrademarktranslationskillsandprinciples.Italsoaimsatadvisingthetranslatorstopayattentiontoconsumers’culturalandpsychologicalcharacteristicandt

4、ranslationmethodswhiletranslatingtrademarkwords.KeyWords:trademarkformation,translationprinciple,translationmethods.摘要随着经济的发展和改革开放的进一步深入，中国与世界各国的贸易更加频繁，国际市场上商品种类日见繁多。如何在品种繁多的商品中脱颖而出？商品宣传就成为国际市场推销商品和进行竞争的一种重要手段。而商标作为品牌的标志和载体，在国际贸易活动中针对其进行的翻译就尤为重要了。本文以中西方文化差异为基础,从中英文商标的特点,深入分析商标词的翻译方法及存在问题,并

5、提出商标翻译的翻译方法和翻译原则。指引译者在翻译时注重消费者的文化心理特征和翻译方法。关键词：商标组成；翻译原则；翻译方法IIIContentAbstract……………………………………………...……………...…...I摘要……………………………………………………………...…IIContents……………………………………………………………...…IIIIntroduction………………………………………………………......…11.TheOriginofTrademarkWords………………………………........22.ThePrincipleofTrad

6、emarkTranslation….......................................32.1Usingcomplimentandneutralcolorwords............................……...……...32.2Usingthewordseasytoreadandremember...................................................32.3Payingattentiontoconsumerculturalandpsychologicalcharacteristic.

7、....32.4Beingconsistentwithculturalandgeographicstyle.......................................43.MainMethodsofTrademarkTranslation...............................….….53.1Transliteration..............................................................................