The Characteristics of English Translation of The Trademark 浅析商贸英语中英语商标的翻译

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1、TheCharacteristicsofEnglishTranslationofTheTrademarkABSTRACTTrademarkisabridgeconnectingcustomersandproductsorservices,whichisagoldcardofproducts.SoitisveryimportanttodoitwellinthetranslationofEnglishtrademarkduringbusinesscommunication.Inthecirculationofcommodities,thetrademarkisasymbolo

2、ftheirproducts.Ithasbecomeanimportantwaytoadvertisetheirproductsandestablishagoodcorporateimage.Theyusetrademarkstodevelopthepotentialoftheircompanyandpromotethetradeininternationalmarket.PreferringtosometranslationinstancesofEnglishtrademarkathomeandabroad,thisthesisconcludedsomemainchar

3、acteristics,andtalkedaboutsomeprinciplesintranslatingthetrademarkstodothetranslationcorrectly,faithfullyandaccuratelyandenhancethecompetitivenessofgoodsandhelpenterprisestoobtaingoodeconomic.Agoodtrademarkistomaintaintheoriginalculturalconnotationoftranslationatthesametimesbringsculturald

4、ifferencestoavoidunnecessarymisunderstanding,toadapttoconsumerpsychology,leftadeepimpressiontocustomerstoachievesalessuccess.Keywords:Englishtrademark;translationfeatures;translationmethod摘要商标是联系客户和产品或服务的桥梁，是产品的“黄金名片”，在商贸交流中，对英语商标的翻译具有极其重要的意义。在商品流通中,商标是代表商品的符号。借助商标宣传商品,树立良好企业形象,已成为各国挖掘国际市

5、场潜力和促进国际贸发展的重要途径。通过观察研究国内外典型的英语商标翻译个案，本文总结了商标翻译的几种主要的特点，并探讨英语商标翻译的原则,以达到正确、忠实、准确的商标翻译,增强商品竞争力,帮助企业取得良好经济效益。好的商标翻译在保持原有文化内涵的同时应避免文化差异带来的不必要的误解，适应消费者的心理，给顾客留下深刻的印象，从而达到销售的佳绩。关键词：英语商标；翻译特点；翻译方法ContentsⅠ.Introduction1Ⅱ.Thepropertiesoftrademarks12.1Culturalpropertiesoftrademark12.2Theimportanc

6、eoftrademarktranslation2III.TheCharacteristicsofEnglishTranslationofTheTrademark23.1MeettheProducts'Characteristics33.2Simple,EasytoRemember33.3relevanttotheProducts43.4Inaccordancewithitsnationality5IV.Commonly-appliedmethodsintrademarknametranslation64.1LiberalTranslation64.2Abbreviatio

7、ntranslation64.3phoneticTransliteration74.4semanticTranslation84.5phonosemanticTranslation8V.TheDevelopmentProspect9VI.Conclusion10Bibliography11Acknowledgement12目录第一章引言1第二章商标的特性12.1商标的文化属性12.2商标翻译的重要性2第三章英语商标的翻译特点23.1　符合产品特性的特点33.2　简洁、方便记忆的特点33.3具有相关性43.4民族性的特点5第四章