Translation of Trademark 商标词的翻译

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1、本科毕业论文（设计）题目TranslationofTrademark院(系)专业级班学号姓名指导教师成绩完成时间2010年5月iiCONTENTSAbstract...….….………………………………………………………………………………….i摘要…….……..…………………………………………………………………………………ii1Introduction….……………………………………………………………………………...12Thetheoryoffunctionalequivalence…….…………………

2、….….…………….……….....23Thesourcesandcharacteristicsoftrademark……..………………….…………..…...........33.1Thesourcesoftrademark…...….……………….……………………….....................33.1.1Name-relatedtrademark………..….………………..…………………...……43.1.2Geographicalnametrademark……...………….……

3、…………….…………..43.1.3Exotictrademark..…..…….…………………………………………………..53.1.4Fabricatedtrademark…………………...……………………………………..53.2Thecharacteristicsoftrademark…….…....…………………………….....................63.2.1Loyalty…………………….………………………………………………......63.2.2Symbolicmeaning…

4、…………………………..……………………………...63.2.3Advantageousremembrance…...........………………….……………………..73.2.4Clarityandcoherence………………..……...………………….……..………74Fundamentalvaluesintrademarktranslation…………………………………………..….74.1Informationvalue....…..…………………………………......……………..….

5、.…..84.2Culturalvalue….….…….…………………………………...………………..……84.3Appreciationvalue.………...…….…………………...…...…………………….….84.4Commercialvalue…..……...…….…………………...…...………….………….….95Fundamentalmethodsintrademarktranslation...…………...…………………………..…105.1Transliteration...

6、.…………………………………………......……………….....…105.2Literaltranslation……….…………………………………...………………….….115.3Freetranslation....………...…………………………...…...…………………….…115.4Additionaltranslation……….………………………...…...…………………….…116Conclusion…..……….…….….…………..…………..………………………………..…1

7、3Bibliography…..……….…….………………………………………………………………...15iiAcknowledgements……......…………………………………………………………………..16iiABSTRACTWiththedevelopmentofglobalization,moreandmoreproductsfromChinaarewalkingintotheinternationalmarket.Thenameoftrademarkisofgreatimportancei

8、ntheimageofabrand,sotrademarktranslationisthefundamentaltasktobuildaworldwidebrand.Asaresult,trademarktranslationseemsevenmoreurgentandimportant.Agoodtrademarkshouldbefluenttoread,refreshingtoseeandeasytoremember.Thediffer