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1、房地产营销中的市场细分定位（Marketsegmentationpositioninginrealestatemarketing）MarketsegmentationpositioninginrealestatemarketingInrecentyears,therealestatemarketinShanghaihasgoneallthewayandthepricehasrisen.Manyrealestatedevelopmententerprisesdonotattachimportancetothemarketin
2、gstrategyresearch,anddonotattachimportancetothemarketsegmentation.Someofthemthinkthat,sellthehousenow,aslongasmake,don'tworrynotsellout;someofthemarketingadvertisingorpromotionalsitesales;someinterestedintheconceptofspeculation,"saidwhatrealestateistopromotethecon
3、ceptof"manufacturingbyselling"concept";somepersonalexperienceandfeelingsaremadetheheadoftheinvestmentdecision".Allthesemisunderstandingsincognition,arenotconducivetothedevelopmentoftherealestateenterprises,isnotconducivetothemanagementlevelofthewholeindustryupgrad
4、e.Realestatemarketing,likeothercommoditymarketing,willeventuallyfacethechoiceofthemarket.Astheconsumersofthemarketterminal,itisthekeytodecidethedemandofthisspecialcommodity.Realestatedevelopmententerprisesshouldfullystudythemarketandconsumerdemand,makeanaccuratese
5、lectionofproductsfortheconsumer,fortheirownadvantagestomakerealisticassessment,makemarketsegmentationscientificallyinmarketingplanning,soastogivefullplaytotheadvantages,achievethepurposeofavoidingweaknesses.First,thetheoreticalbasisofmarketsegmentationpositioningI
6、n1990s,PhilipKotler,afamousmarketingprofessor,proposedmarketsegmentation,targetmarketselectionandproductpositioningstrategy.Thepropositionofthisstrategyisagreatbreakthroughinthemodernmarketingthought.Marketsegmentationreferstotheprocessofdividinganoverallmarketint
7、oseveralmarketswithcommoncharacteristicsaccordingtoconsumers'desiresanddemands.Consumerswhobelongtothesamemarketsegmenthavesimilarneedsanddesires,butthereareobviousdifferencesamongconsumerswhobelongtodifferentmarketsegments.Marketsegmentationplaysanimportantrolein
8、theproductionandmarketingofenterprises.Itsimportanceliesinthefactthat:(1)itisadvantageoustoselecttargetmarketandformulatemarketingstrategy.Comparisonofs
