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1、AbstractWiththeadvancementofglobaleconomicintegrationprocess,enterprisespossessedcomprehensivecompetitiveabilitywhichincludesbrand,technology,talents,financialaffairs,scaleandinnovationgraduallystandoutfromthecompetitionandobtainthelong-termcompetitiveadvantage.Theenterpriseperformancemanagementmeth
2、odinourcountrywhichisrelativelytraditionalcannotadapttothegrowingcompetitionsituationtheenterprisesfacedbecauseenterprisesgenerallyusefinancialindicatorsasthemainmeansofperformancemanagementbutthecombinationofenterprisemanagementstrategy&profitdriversandperformanceevaluationisignored.Therefore,takin
3、gHengtongcompanyastheresearchobjectandanalyzingitsenterpriseperformancemanagement,thisarticleembarksfromtheactualinordertodesignthebalancedscorecardperformanceevaluationsystemforit.ThepurposeofthispaperisthatthroughdiscussionHengtongcompanyperformancemanagementpresentsituationanalysis,inviewofthepro
4、blemsexistingintheperformancemanagement,thedesignofbalancedscorecardasamethodtoevaluatetheperformanceoftheenterprise,soastoimprovetheenterpriseperformancemanagementsystem.First.Thispapermainlytheoreticallydiscussestherelationshipbetweenenterpriseperformancemanagementandthebalancedscorecard,forthebal
5、ancedscorecardontheapplicationofevaluationintheenterpriseperformancemanagementsystemtolayatheoreticalbasis;second,withcurrentsituationofperformancemanagementofHengtongcompanyrepresentativeconductedaninvestigation,summarizestheHengtongcompanyperformancemanagementproblems,anddiscussedthefeasibilityoft
6、hecompanybasedonthebalancedscorecardsystem.Third,accordingtotheperformancemanagementofHengtongcompanydesignisformore,applicabletothestatusofthecompany,withthebalancedscorecardsystem,inordertoevaluatetheperformancemanagement.Finally,theimplementationoftheBalancedScorecardinenterpriseperformancemanage
7、mentisgiven.Keywords:BalancedScorecard,Performancemanagement,HengtongcompanyII目录摘要......................................................................................................................
