Reading(7)：Advertisements.ppt

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1、GroupworkSupposeyouaretheorganizeroftheEnglishClubintheschool,trytosaysomethingtoattractmorestudentstojoinyou.Usenomorethanthreesentences.AdvertisementsWhatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.Whatisanadvertis

2、ement?Medianewspaper,magazines,theInternet,radio,televisionTypesCommercialadsPSAsWhat’sthedifferencebetweencommercialadsandPSAs?CommercialadsPSAsTosellthings;togetprofitsandmoneyToeducatepeopleDoesanadvertisementtellpeoplethecompletetruth?Evenifanaddoesnotlie,itdoesnotmeanitisaltoget

3、herinnocent.TwoexamplesWemustnotfallforthiskindoftrick!Subject/topicSupportingdetailsConclusionExpositorywriting(说明文)Subject/topicSupportingdetailsConclusionexamplesDealwithwidespreadsocialconcerns.EducatepeopleaboutpublicserviceprojectsTeachushowtolivehealthylives.Alloftheseadsareme

4、anttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.PublicserviceadvertisementsPSAsaimstoteachusandhelpusleadbetterlives.StructureofthewholepassageTopicAdvertisementsSupportingdetailsWhatisanadvertisement?ConclusionWhenitcomestoadvertisements,wemustalluseourinte

5、lligenceandnotbeaslavetothem!Doesanadvertisementtellpeoplethecompletetruth?PublicserviceadvertisementsApplicationWorkingroupsoffourtogiveanoutlineforapassagewiththetopic”Ourschoolisagoodone”.Trytousethestructurewe’vetalkedaboutinthisclass.Subject:Supportingdetails:Conclusion:Agoodadv

6、ertisementclearlyexpressedcreativeattractiveeffectivepersuasiveeasytounderstandimpressiveinformativeGroupwork--designingDesignacommercialad:trytosellakindoficecreamtostudents.DesignaPSAaboutschoollife.(protectgrass;savewater;respectteachers…)HomeworkWriteapassageofaround100wordstodes

7、cribeonePSAwhichimpressesyoumostandmakecommentsonit,usingthestructure(subject,supportingdetails,conclusion).Hopeproject希望工程知识改变命运DealwithlargesocialissuesYestolife,notodrugsKnowledgechangeslife.Expositorywriting1…2…3…