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1、AcknowledgementsFirstandforemost,Iwouldliketoexpressmydeepestgratitudetomysupervisor,ZHANGShunsheng,arespectable,responsibleandresourcefulscholar,withoutwhoseunceasingsupportandpatientguidance,thepresentthesiswouldnothavecomeintobeing.Pmofteninspiredbyhisgreatknowledgeand
2、personality,fromwhichIhavelearntmorethanwhathasbeenexpectedfromthisstudy,andFmsuretheywillbenefitmeallmylife.Furthermore,IshallextendmythankstotheotherteachersofSchoolofForeignLanguages,especiallyCHENGuang-pingandLIUZhao-xiang,whohavegivenmeinvaluablehelpfromthestartofwri
3、tingthisthesis.Withouttheirunselfishhelpandencouragement,thechallengeoffinishingthisthesisaloneisbeyondimagination.Lastbutnotleast,Fdalsoliketotakethisopportunitytoconveymysincerethankstomyfriends,especiallymyroommates,DINGYajunandCHENBoforthegreatexperiencetheyhaveshared
4、withmeaswellastheirprecioussuggestionsandsupport.随着经济全球化进程的加快，诸多企业经营逐步走向国际化，商标翻译对丁企业成功将其产品推向新市场的重要性不言而喻。目而已有不少翻译专家、学者针对商标翻译做了研究和探索，曲于角度的不同，形成了诸多流派，然而它们普遍存在着一•些局限性。而20世纪90年代晚期由维索尔伦提出的顺应论，能很好地适应语言及商标本身的特性，且符合商标翻译的要求，能够对成功的商标翻译起到良好的指导性作用。顺应论；商标翻译；文化AbstractUndertherapidspeed
5、oftheglobalizationprocessandtheinternationalizationprocessofworldlycompanies,theimportanceoftrademarkstranslationtothesuccessofthecompanies'productsinforeignmarketsisself-evident.Sofar,therehavebeenagreatnumberofexpertsandscholarsstudyingandexploringthewaysandmethodsoftra
6、demarkstranslation;duetotheirdifferentstartingpointsandperspectives,lotsofacademicsgroupshaveemerged.However,somelimitationsareprevalentinthesestudies.AdaptationTheory,whichwasintroducedbyJefVerschuereninthelate1990s,canadapttotheparticularityoflanguage,cultureandtrademar
7、ksbetterthantheothertheories,andthereforecanplayavitalguidingroleintrademarkstranslation.Keywords:AdaptationTheory;trademarkstranslation;cultureContentsIntroduction1LAnOverviewofTrademarksTranslationandAdaptationTheory21.1TheDefinitionandFunctionsofTrademarks31.2TheSignif
8、icanceofTrademarksandTheirTranslation31.3TheCharacteristicsofTrademarksTranslation41.4TheContent
