英语专业毕业论文-论商标翻译

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1、ABriefStudyonTranslationofBrandNames邸朋飞论文方向：翻译学指导教师：SubmittedtoEnglishDepartmentOfForeignLanguagesSchoolofShandongUniversityInPartialFulfillmentoftheRequirementFortheDegreeofBachelorofArts通讯地址：济南市高新区大正示范区英才路2号山东英才学院邮编：250104电话号码：15288859129Sep,2011ContentsAbstract1摘要..............................

2、..................................................................................................2Introduction3ChapterⅠ.CommonMethodsofTheTranslationofBrandNames41.1Literaltranslation........................................................................................41.2Freetranslation......

3、......................................................................................51.3Transliteration..............................................................................................6ChapterⅡ.FactorsthatInfluencetheTranslation62.1Culturalfactors.62.2Customsandhabitsfactors.......

4、..................................................................72.3 Otherfactors.7ChapterⅢ .HowtoBuildanInternationalizedBrandName................................83.1 TranslateDirectly83.2Renamingtheproducts93.3Coiningbrandnames..................................................................

5、...............10Conclusion11Bibliography................................................................................................................12AbstractBrandnameisoneoftheeffectivewaystohelpcompaniestospreadtheiridentitiesandbetterselltheircommodities.Withtheglobalizationofeconomy,thei

6、nternationaltradehasbecomeintoaverycriticalpowerforpromotingtheeconomydevelopmentofthewholeworld.Thetranslationofbrandnamesbecomingmoreandmoreimportant.But,theproblemis,intheprocessoftranslation,togetagoodtranslatedbrandnameisveryhard.Ononehand,themethodoftranslationisaprettycomplexsubjectinitsel

7、f.Ontheotherhand,therearesomefactorsthathaveadirectinfluenceontheresultsofthetranslation.Furthermore,alongwiththeaccelerationoftheeconomicglobalization,especiallywithChina'sentryintotheWorldTradeOrganization,moreandmor