英语专业优秀毕业论文英语商标的翻译

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1、ContentsAbstract11.Abriefintroductionoftrademark31.1Definitionoftrademark31.2Classificationsoftrademark31.3Functionsoftrademark42.Principlesoftranslatingtrademark43.ThemethodsoftheChinesetranslationofEnglishtrademarks43.1Transliterations43.2Literaltranslat

2、ion7Paraphrasetranslation8Semi-literalandsemi-transliteration9Combinationsoftransliterationandparaphrasetranslation10Otherstrategics114.Conclusion13References14Acknowledgements14ABriefAnalysisofTranslatingEnglishTrademarksYinDahongAbstract：SinceChinaentere

3、dtheWorldTradeOrganization(WTO),thetraderationsbetweenChinaandtheothercountrieshavegoneastepfurther.AgreatnumberofforeignproductspourintoChinesemarket.Howtogivebetterpublicityofthegoods,andthencomesthetranslationofEnglishtrademarksindispensible.Inordertoge

4、ttheChinesemarketcompetitive,thetranslationoftheirtrademarksisveryimportant.Greatemphasisislaidonthechoiceoftrademarknotonlytoattracttheconsumers^attentionbutalsorealizeitsultimategoal一topromotesale,becauseasuccessfultrademarkwillbringmoreadvantagesforente

5、rprises.Thetaskoftrademarktranslationistocreatedesirablenamestopromotetheirproducts.ThetranslatorsarerequiredtocreatetrademarksthatcanconveythemessagesoftheoriginalonesappropriatelyandbeacceptedbyChineseconsumers.Thisthesis,introducesthegeneralknowledgeoft

6、rademarksbrieflyandtheprinciplesoftrademarktranslating・Thentalksaboutseveralmethodsoftranslatingtrademarknames,andgivessomeexamplestoexplainthemethodsareworkable・Keyword:Englishtrademarktranslationmethod浅析外国商标的翻译策略尹大红摘要：口从中国加入世界贸易组织后，中国与界各国的贸易关系进入了一个新的台阶。大

7、量国外商品涌入屮国市场。怎样让这些商品得到更好的宣传呢，商标的翻译问题就必不可免的出现了。为了使中国市场具有竞争力，英文商标汉译就显得尤为重要。为了吸引消费者的注意力，实现其促销冃的，商标命名者十分注重商标名的选择，因为一个成功的商标名能给企业带來更多的优势。商标名翻译者的任务就是创造理想的名字来推销产品，译者翻译出的名字既要能有效表达原商标的意思，又要能被屮国顾客欣赏与接受。本文简要介绍了商标的一般知识和商标翻译的原则。主要讲述了商标翻译的几种方法，并举例来阐述这些方法的可行性。关键词：英语商标翻译策略1

8、.AbriefintroductionoftrademarkTrademarktranslationistheprocessfromdecodingtocodingandtheprocessofrecreatingandfurtherprocessing.Agoodtrademarktranslationmaybringanenterprisehugewealth,whereasabadonemayletanen