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1、Astudyofthetranslationofinstructionsforpersonalcareproducts-fromtheperspectiveofSkopostheorie1IntroductionWiththerapiddevelopmentofeconomicglobalization,especiallyafterChina'saccessiontoWTO,thedomesticmarketisgraduallydevelopingandmaturing.TheexchangesbetweenChinaandotherpartso
2、ftheworldhavebecomemoreandmorefrequentandextensive,includingalargenumberofpersonalcareproducts.Chineselivingstandardisimprovingdramatically,anddemandforskincareproductsisrisingrapidly.Personalcareproductshaveenteredthecommonpeople'shomes,becausethoseproductsplayanaffordablefirs
3、tsteptoenhancetheselfimageandspiritofeveryindividual.Butthedisplayofassortmentsofpersonalcareproductsmakeconsumersdizzy.Nowadays,somewell-knownpersonalcareproductcompaniesnotonlyensurethequalityofproductsbutalsoareincreasinglyconcernedaboutthetranslationofinstructionsinordertos
4、tandoutinthefiercemarketcompetition.Theinstructionsactasanextensionofadvertisingandplayacrucialroleinthesalesanditsetsupthecommunicativebridgebetweentheproducersandconsumers.Wecansaythatperfecttranslationoftheproduct^brandnameandapleasinginstructionforpersonalcareproductsnotonl
5、ycanconveyinformation,quality,usageandprecautionsofproductsinacompleteway,butalsocanshapeconsume吋tastetowardthepersonalcareproducts,strengthencorporateimage,stimulateconsumers'desiretobuyproductsaswellasincreasemarketshare・Translationofproduct^instructionswhichlacksclarityandco
6、ntinuitywillreduceconsumers5satisfactionwithproducts,reducemarketshareanddamagecorporateimage.Atpresent,manypeoplehaverealizedtheimportanceofwritingandtranslatingdirectionsfordifferentproducts,especiallymedicalproducts,buttherearefewsystematicanddetailedstudiesaboutit.Usuallyth
7、emainpointsofresearcharebusinesslanguage,advertisementortravellinginformation,whiletheinstructionsaresomewhatignored・Thatiswhytheauthorchoosesthesubjectforherthesis.Thisarticleincludesfiveparts.ThefirstpartgivesanintroductiontothebackgroundofcurrentresearchandSkopostheorie'ssig
8、nificance・ChapterOnereviewsthepreviousstudiesmadeinthi
