英语专业毕业论文--浅析外国商标的翻译策略.doc

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1、ContentsAbstract11.Abriefintroductionoftrademark31.1Definitionoftrademark31.2Classificationsoftrademark31.3Functionsoftrademark42.Principlesoftranslatingtrademark43.ThemethodsoftheChinesetranslationofEnglishtrademarks43.1Transliterations43.2Literaltranslation7Paraphrasetranslation8Semi-lite

2、ralandsemi-transliteration9Combinationsoftransliterationandparaphrasetranslation10Otherstrategics114.Conclusion13References14Acknowledgements14ABriefAnalysisofTranslatingEnglishTrademarksYinDahongAbstract：SinceChinaenteredtheWorldTradeOrganization(WTO),thetraderationsbetweenChinaandtheother

3、countrieshavegoneastepfurther.AgreatnumberofforeignproductspourintoChinesemarket.Howtogivebetterpublicityofthegoods,andthencomesthetranslationofEnglishtrademarksindispensible.InordertogettheChinesemarketcompetitive,thetranslationoftheirtrademarksisveryimportant.Greatemphasisislaidonthechoic

4、eoftrademarknotonlytoattracttheconsumers^attentionbutalsorealizeitsultimategoal一topromotesale,becauseasuccessfultrademarkwillbringmoreadvantagesforenterprises.Thetaskoftrademarktranslationistocreatedesirablenamestopromotetheirproducts.Thetranslatorsarerequiredtocreatetrademarksthatcanconvey

5、themessagesoftheoriginalonesappropriatelyandbeacceptedbyChineseconsumers.Thisthesis,introducesthegeneralknowledgeoftrademarksbrieflyandtheprinciplesoftrademarktranslating・Thentalksaboutseveralmethodsoftranslatingtrademarknames,andgivessomeexamplestoexplainthemethodsareworkable・Keyword:Engli

6、shtrademarktranslationmethod浅析外国商标的翻译策略摘要：自从中国加入世界贸易组织后，中国与世界各国的贸易关系进入了一个新的台阶。人量国外商品涌入中国市场。怎样让这些商品得到更好的宣传呢，商标的翻译问题就必不可免的出现了。为了使中国市场具有竞争力，英文商标汉译就显得尤为重耍。为了吸引消费者的注意力，实现其促销H的，商标命名者十分注重商标名的选择，因为一个成功的商标名能给企业带來更多的优势。商标名翻译者的任务就是创造理想的名字来推销产品，译者翻译出的名字既要能有效表达原商标的意思，又要能被中国顾客欣赏与接受。本文简要介绍了商标的一般知识和商标翻译的原则

7、。主要讲述了商标翻译的几种方法，并举例来阐述这些方法的可行性。关键词：英语商标翻译策略1.AbriefintroductionoftrademarkTrademarktranslationistheprocessfromdecodingtocodingandtheprocessofrecreatingandfurtherprocessing.Agoodtrademarktranslationmaybringanenterprisehugewealth,whereasabadonemayletanente