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时间:2019-11-25
《英语专业毕业论文--浅析外国商标的翻译策略.doc》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、ContentsAbstract11.Abriefintroductionoftrademark31.1Definitionoftrademark31.2Classificationsoftrademark31.3Functionsoftrademark42.Principlesoftranslatingtrademark43.ThemethodsoftheChinesetranslationofEnglishtrademarks43.1Transliterations43.2Literaltranslation7Paraphrasetranslation8Semi-lite
2、ralandsemi-transliteration9Combinationsoftransliterationandparaphrasetranslation10Otherstrategics114.Conclusion13References14Acknowledgements14ABriefAnalysisofTranslatingEnglishTrademarksYinDahongAbstract:SinceChinaenteredtheWorldTradeOrganization(WTO),thetraderationsbetweenChinaandtheother
3、countrieshavegoneastepfurther.AgreatnumberofforeignproductspourintoChinesemarket.Howtogivebetterpublicityofthegoods,andthencomesthetranslationofEnglishtrademarksindispensible.InordertogettheChinesemarketcompetitive,thetranslationoftheirtrademarksisveryimportant.Greatemphasisislaidonthechoic
4、eoftrademarknotonlytoattracttheconsumers^attentionbutalsorealizeitsultimategoal一topromotesale,becauseasuccessfultrademarkwillbringmoreadvantagesforenterprises.Thetaskoftrademarktranslationistocreatedesirablenamestopromotetheirproducts.Thetranslatorsarerequiredtocreatetrademarksthatcanconvey
5、themessagesoftheoriginalonesappropriatelyandbeacceptedbyChineseconsumers.Thisthesis,introducesthegeneralknowledgeoftrademarksbrieflyandtheprinciplesoftrademarktranslating・Thentalksaboutseveralmethodsoftranslatingtrademarknames,andgivessomeexamplestoexplainthemethodsareworkable・Keyword:Engli
6、shtrademarktranslationmethod浅析外国商标的翻译策略摘要:自从中国加入世界贸易组织后,中国与世界各国的贸易关系进入了一个新的台阶。人量国外商品涌入中国市场。怎样让这些商品得到更好的宣传呢,商标的翻译问题就必不可免的出现了。为了使中国市场具有竞争力,英文商标汉译就显得尤为重耍。为了吸引消费者的注意力,实现其促销H的,商标命名者十分注重商标名的选择,因为一个成功的商标名能给企业带來更多的优势。商标名翻译者的任务就是创造理想的名字来推销产品,译者翻译出的名字既要能有效表达原商标的意思,又要能被中国顾客欣赏与接受。本文简要介绍了商标的一般知识和商标翻译的原则
7、。主要讲述了商标翻译的几种方法,并举例来阐述这些方法的可行性。关键词:英语商标翻译策略1.AbriefintroductionoftrademarkTrademarktranslationistheprocessfromdecodingtocodingandtheprocessofrecreatingandfurtherprocessing.Agoodtrademarktranslationmaybringanenterprisehugewealth,whereasabadonemayletanente
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