英语专业毕业论文-论商标翻译

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1、ABriefStudyonTranslationofBrandNames邸朋飞论文方向：翻译学指导教师：SubmittedtoEnglishDepartmentOfForeignLanguagesSchoolofShandongUniversityInPartialFulfillmentoftheRequirementFortheDegreeofBachelorofArts通讯地址：济南市高新区大正示范区英才路2号山东英才学院邮编：电话号码：Sep,2011ContentsAbstract1摘要................................

2、................................................................................................2Introduction3ChapterⅠ.CommonMethodsofTheTranslationofBrandNames41.1Literaltranslation........................................................................................41.2Freetran

3、slation............................................................................................51.3Transliteration..............................................................................................6ChapterⅡ.FactorsthatInfluencetheTranslation62.1Culturalfactors.62.2Cu

4、stomsandhabitsfactors.........................................................................72.3 Otherfactors.7ChapterⅢ .HowtoBuildanInternationalizedBrandName................................83.1 TranslateDirectly83.2Renamingtheproducts93.3Coiningbrandnames.......................

5、..........................................................10Conclusion11Bibliography................................................................................................................12AbstractBrandnameisoneoftheeffectivewaystohelpcompaniestospreadtheiridentitiesandbet

6、terselltheircommodities.Withtheglobalizationofeconomy,theinternationaltradehasbecomeintoaverycriticalpowerforpromotingtheeconomydevelopmentofthewholeworld.Thetranslationofbrandnamesbecomingmoreandmoreimportant.But,theproblemis,intheprocessoftranslation,togetagoodtranslatedbrandname

7、isveryhard.Ononehand,themethodoftranslationisaprettycomplexsubjectinitself.Ontheotherhand,therearesomefactorsthathaveadirectinfluenceontheresultsofthetranslation.Furthermore,alongwiththeaccelerationoftheeconomicglobalization,especiallywithChina'sentryintotheWorldTradeOrganization,m

8、oreandmoreChinesehavereali