The Cultural Differences in Advertisement Translation 英语专业毕业论文 商务商标翻译鉴赏

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1、TheCulturalDifferencesinAdvertisementTranslationAbstract:Astheproductofculture,advertisementdirectlyreflectscloserelationshipbetweenlanguageandculture.Perfectadvertisinglanguageisgoodforsellingtheproduct.Atthesametime,theworldisgettingincreasinglyglobalized,therearemoreand

2、morecommunicationandoperationofcross-cultural,advertisementtranslationreflectthecommercialactivities.Therefore,translatorshavetoconverttheideasandthoughtsbehindthesentencesintothetargetlanguagebyapplyingtheknowledgeofthetargetculture.Thispaperstudiesthesituationofculturedi

3、fferencesinadvertisementtranslation.Keywords:advertisingtranslation;culturedifference;language1.Introduction1.1BackgroundIntroductionWiththedevelopmentofoursocialistmarketeconomysinceChina’sadoptionofopen-uppolicy,advertisinghasbeendevelopingataspeednoonecouldhaveimagined.

4、SinceCoco-colabecamethefirstAmericanproductavailableinChinain1979,foreignproductshavebeenfloodingintoChina.Withtherapiddevelopmentofinternationalbusinessintheworld,thereisagrowingneedforefficientinternationaladvertisingtranslationinorderthattheseproductscouldbeacceptedbyco

5、nsumerseasily.InternationaladvertisingtranslationisofgreatsignificanceininternationalizingofChina’senterpriseandopeningtheglobalmarketformade-in-Chinaproductsunderthecircumstanceofglobalizationofworldeconomy.Therefore,therehasbeenagreatmanyofscholarswhohavestudiedadvertisi

6、ngtranslationfromvariousperspectives.Moreandmorebooksandarticlesaboutadvertisingtranslationhaveplayedanimportantroleinhowtopromotethesalesofcommoditiesabroad.However,thestudiesofadvertisingtranslationaregivenenoughattention.Therearetworeasonsthattheauthormakesadecisiontost

7、udythetopic:ontheonehand,alongwiththefastdevelopmentoftheinternetandinformationcommunicationtechnology,theinternationaladvertisingwouldbepromotedtoanewstepandtheadvertisingtranslationwouldenjoyunprecedenteddevelopment.The-9-importanceofadvertisingtranslationtellsitsowntale

8、:ontheotherhand,thestudyofadvertisingtranslationneedstobeimproved,foragreatnumberofschola