The Cultural Differences in Advertisement Translation 英语专业毕业论文

《The Cultural Differences in Advertisement Translation 英语专业毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、TheCulturalDifferencesinAdvertisementTranslation专业英语姓名学号成绩指导教师2011年1月17ContentsAbstract…………………………………………………………..4摘要………………………………………………………………41Introduction……………………………………………………51.1BackgroundIntroduction………………………………….51.2TheRelationshipamongLanguage,CultureandTranslation………………………………………………………..

2、62TranslationofEnglishAdvertisement………………………….92.1GeneralIntroductionofAdvertisement…………………….92.2BasicPurposesandGeneralPrinciplesofEnglishAdvertisementTranslationintoChinese…………………………………………..92.21BasicpurposesofEnglishadvertisementtranslationintoChinese…………………………………………………………….92.22Genera

3、lprinciplesofadvertisementtranslation……...102.3LinguisticCharacteristicsofEnglishAdvertisingsandRelevantTranslationTechniques……………………………………………..102.31LexicalcharacteristicsofEnglishadvertisements…….102.32SyntacticalcharacteristicsofEnglishadvertisement….122.4CultureDifferencesinAdvertisin

4、gLanguage……………….132.41Theimplicitwayversusthedirectway………………..13172.42Theimagerypatternversusabstractpattern…………....142.43Respectofauthorityversusrespectofself-performance…142.44Differencesocialhistorybackground…………………..153Conclusion…………………………………………………………15Bibliography……………………………………………………

5、…….1617TheCulturalDifferencesinAdvertisementTranslationAbstract:Astheproductofculture,advertisementdirectlyreflectscloserelationshipbetweenlanguageandculture.Perfectadvertisinglanguageisgoodforsellingtheproduct.Atthesametime,theworldisgettingincreasinglyglobalized,therearemoreandmorecommu

6、nicationandoperationofcross-cultural,advertisementtranslationreflectthecommercialactivities.Therefore,translatorshavetoconverttheideasandthoughtsbehindthesentencesintothetargetlanguagebyapplyingtheknowledgeofthetargetculture.Thispaperstudiesthesituationofculturedifferencesinadvertisementt

7、ranslation.Keywords:advertisingtranslation;culturedifference;language摘要：广告作为文化的产物，可以更直接的展示语言和文化的关系。精彩的广告语言有助于产品的推销。与此同时，随着经济全球化的发展，跨文化的交流、合作日趋频繁，广告翻译中存在的语言和文化的差异将影响着商业活动的发展。因此，译者要充分利用目标文化知识，把句子后面所承载的思想、概念尤其是文化传递给消费者。本文就广告翻译中出现的文化差异现象进行了探究。关键词：广告翻译；文化差异；语言1.Introduct