cultural differences in english-chinese advertisement translation 英语专业毕业论文

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1、英汉广告翻译中的文化差异CulturalDifferencesinEnglish-ChineseAdvertisementTranslationContentsAbstractI.Introduction..……………………………………………………1II.TheRelationshipBetweenCultureandAdvertisingLanguage….1A.LanguageandCulture……………………………………………1B.AdvertisementandCulture……………………………………….2C.AdvertisementLang

2、uageandCulture…………………………….2III.Culture-SpecificinAdvertisementTranslation…………………..2A.Differencesinrelatedculturalbackground…………………........3B.Differencesinculturalvalue...........................................................3C.Differencesinnumbers................................

3、....................................3IV.ThePrincipleofEnglish-ChineseAdvertisementTranslation…..4A.Understandtargetlanguagecultureadequately...............................4B.Balancetherelationshipbetweenmetaphraseandparaphrase........4C.Adopttransliterationandfreetranslation......

4、..............................4V.Conclusion...........................................................................................5Bibliography.............................................................................................67Abstract:AsMarkTwainsaysthatmanyasmallt

5、hinghasbeenmadelargebytherightkindofadvertising,advertisementhasbecomeoneofthemostimportantproductofcultureinthemodernage.Itisaformofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurchaseortoconsumeproductsorserviceofabrand.Especially,advertisinglanguageischaract

6、erizedbyculturalandagebackground.Advertisinghasgonethroughfivemajorstagesofdevelopment:domestic,export,international,multi-nationalandglobal.Nowadays,sincetheeconomicglobalization,therelationshipbetweenadvertisementandculturebecomemoreclosely.Thispapergivesadetailedanalysisofcultu

7、re-specificinadvertisementtranslationandthenprobesintosomeeffectivemethodsofitstranslationI.IntroductionAmericanMarketingAssociationdefinesadvertisingasthenonpersonalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponso

8、rsthroughthevariousmedia.However,