Cultural Differences In English-Chinese Advertisement Translation 英语毕业论文

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1、论文题目英汉广告翻译中的文化差异ContentsAbstractI.Introduction..……………………………………………………1II.TheRelationshipBetweenCultureandAdvertisingLanguage….1A.LanguageandCulture……………………………………………1B.AdvertisementandCulture……………………………………….2C.AdvertisementLanguageandCulture…………………………….2III.Culture-SpecificinAdvertisementTranslatio

2、n…………………..2A.Differencesinrelatedculturalbackground…………………........3B.Differencesinculturalvalue...........................................................3C.Differencesinnumbers....................................................................3IV.ThePrincipleofEnglish-ChineseAdvertisementTransl

3、ation…..4A.Understandtargetlanguagecultureadequately...............................4B.Balancetherelationshipbetweenmetaphraseandparaphrase........4C.Adopttransliterationandfreetranslation....................................4V.Conclusion.............................................................

4、..............................5Bibliography.............................................................................................67CulturalDifferencesInEnglish-ChineseAdvertisementTranslationAbstract:AsMarkTwainsaysthatmanyasmallthinghasbeenmadelargebytherightkindofadvertising,advertisemen

5、thasbecomeoneofthemostimportantproductofcultureinthemodernage.Itisaformofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurchaseortoconsumeproductsorserviceofabrand.Especially,advertisinglanguageischaracterizedbyculturalandagebackground.Advertisinghasgonethroughfivemajorstagesofd

6、evelopment:domestic,export,international,multi-nationalandglobal.Nowadays,sincetheeconomicglobalization,therelationshipbetweenadvertisementandculturebecomemoreclosely.Thispapergivesadetailedanalysisofculture-specificinadvertisementtranslationandthenprobesintosomeeffectivemethodsofitstranslationI.

7、IntroductionAmericanMarketingAssociationdefinesadvertisingasthenonpersonalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.Howe