Cultural Differences in English-Chinese Advertisement Translation 英语专业毕业论文

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1、ContentsAbstractI.Introduction..……………………………………………………1II.TheRelationshipBetweenCultureandAdvertisingLanguage….1A.LanguageandCulture……………………………………………1B.AdvertisementandCulture……………………………………….2C.AdvertisementLanguageandCulture…………………………….2III.Culture-SpecificinAdvertisementTranslation…………………..2A.

2、Differencesinrelatedculturalbackground…………………........3B.Differencesinculturalvalue...........................................................3C.Differencesinnumbers....................................................................3IV.ThePrincipleofEnglish-ChineseAdvertisementTranslation…..4A

3、.Understandtargetlanguagecultureadequately...............................4B.Balancetherelationshipbetweenmetaphraseandparaphrase........4C.Adopttransliterationandfreetranslation....................................4V.Conclusion....................................................................

4、.......................5Bibliography.............................................................................................6CulturalDifferencesinEnglish-ChineseAdvertisementTranslation7Abstract:AsMarkTwainsaysthatmanyasmallthinghasbeenmadelargebytherightkindofadvertising,advertisementhas

5、becomeoneofthemostimportantproductofcultureinthemodernage.Itisaformofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurchaseortoconsumeproductsorserviceofabrand.Especially,advertisinglanguageischaracterizedbyculturalandagebackground.Advertisinghasgonethroughfivemajorstagesofde

6、velopment:domestic,export,international,multi-nationalandglobal.Nowadays,sincetheeconomicglobalization,therelationshipbetweenadvertisementandculturebecomemoreclosely.Thispapergivesadetailedanalysisofculture-specificinadvertisementtranslationandthenprobesintosomeeffectivemethodsofitstranslation

7、I.IntroductionAmericanMarketingAssociationdefinesadvertisingasthenonpersonalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.However,whateverthes