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1、SECTION1READINGTESTDirections:Inthissectionyouwillreadseveralpassages.Eachoneisfollowedbyseveralquestionsaboutit.YouaretochooseONEbestanswer,A・B・C・orD・toeachquestion・WhenHarveyBalltookablackfelt-tippentoapieceofyellowpaperin1963,henevercouldhaverealizedthathewasdraftin
2、gthefacethatwouldlaunch50millionbuttonsandaneventualwarovercopyright.Mr.Ball,acommercialartist,wassimplyfillingarequestfromJoyYoungoftheWorcesterMutualInsuranceCompanytocreateanimagefortheir11smilecampaignHtocoachemployeestobemorecongenialintheircustomerrelations.Itsee
3、mstherewasahungerforabrightgrin—theoriginalorderof100smiley-facebuttonsweresnatchedupandanorderfor10,000morewasplacedatonce.TheWorcesterHistoricalMuseumtakesthisfoundingmomentseriously.HJustasyou1dwanttoknowthebiographyofGeneralWashington,werealizedwedidn11knowthecompr
4、ehensivehistoryoftheSmileyFace,11saysBillWallace,theexecutivedirectorofthehistoricalmuseumwheretheexhibitnSmiley—AnAmericanIcon11openstothepublicOct.6inWorcester,Mass.Worcester,oftenreferredtobyneighboringBostoniansas11thatmanufacturingtownoffRoute90z11laysclaimtosever
5、alotherfamouscommercialfirsts,themonkeywrenchandshreddedwheatamongthem・SmileyFaceisaparticularlywarmspotinthecity1shistory.Throughacarefulhistoricalanalysis,Mr.WallacesaysthatwhiletheSmileyFacebirthplaceisundisputed,ittookseveralphasesofdistributionbeforethedistinctive
6、rounded-1ippedsmilewithoneeyeslightlylargerthantheotherproliferatedinthemainstream.Astheoriginalbuttonsspreadlikedriftingpollenwithnocopyrightattached,abankinSeattlenextrealizeditscommercialpotential.UndertheguidanceofadvertisingexecutiveDavidStern,theUniversityFederal
7、Savings&Loanlaunchedaverypublicmarketingcampaignin1967centeredontheSmileyFace.Iteventuallydistributed150,000buttonsalongwithpiggybanksandcoinpurses.OldphotosofthebankshowgiantSmileyFacewallpaper.By1970,MurrayandBernardSpain,brotherswhoownedacardshopinPhiladelphia,werea
8、ffixingtheyellowgrintoeverythingfromkeychainstocookiejarsalongwithHHaveahappyday11・HInthe1970s,therewasatrendtowardha
