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1、516389JTRXXX10.1177/0047287513516389JournalofTravelResearchPapadimitriouetal.research-article2013ResearchArticleJournalofTravelResearch2015,Vol.54(3)302–315DestinationPersonality,AffectiveImage,©TheAuthor(s)2014Reprintsandpermissions:andBehavioralIntentionsinDomesticsagepub.com/journalsPerm
2、issions.navDOI:10.1177/0047287513516389UrbanTourismjtr.sagepub.com12DimitraPapadimitriou,ArtemisiaApostolopoulou,3andKyriaki(Kiki)KaplanidouAbstractThecollectiveinfluenceofdestinationpersonalityandaffectiveimageonoverallimageformationofadomesticurbandestinationandsubsequentlyitsinfluenceont
3、ourists’behavioralintentionswereexaminedinthisstudy.Thesampleconsistedof361urbantouristsandincludedbothpastvisitorsandnonvisitorsoftheurbandestinationunderstudy.Dataanalysisconfirmedtheinfluentialroleofdestinationpersonalityandaffectiveimageintheformationofoveralldestinationimageinbothsampl
4、es.Inturn,overallimagewasamediatoroftherelationshipsofdestinationpersonalityandaffectiveimagewithtourists’behavioralintentions(i.e.,intentiontorevisittheurbandestinationandintentiontorecommendthedestinationtoothers).Analysisofthedatasupportedatwo-factorsolutionofthedestinationpersonalitycon
5、struct,withthepersonalitytraitsofsincerityandexcitementemerginginthedomesticurbancontexttoinfluencepastvisitors’andnonvisitors’overalldestinationimageperceptions.Keywordsdomesticurbantourism,destinationimage,affectiveimage,destinationpersonality,pastexperience,behavioralintentionsIntroducti
6、onconstitutesacriticalingredientforsuccessfuldestinationbranding(Cai2002;Qu,Kim,andIm2011),andaffectsThetermdestinationimagehasbeenusedtocaptureanindi-behavioralintentions(EkinciandHosany2006;Qu,Kim,vidual’sopinionsandimpressionsaboutadestinationandIm2011),thecollectiveinfluenceofprimarilyi
7、tsexpe-(Crompton1979)suggestingholisticimageriesinatourist’srientialcomponents(thusmoreaffectiveinnature)ontour-mind.Inthatsense,overallimagecanbecomeanimportantism-relatedintentionsislackingintheliterature.influenceofperceptionsandintentionstovisit.Beer
