资源描述：
《Russian destination image amongst Americans》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、ARTICLEINPRESSTourismManagement29(2008)548–560www.elsevier.com/locate/tourmanRussia’sdestinationimageamongAmericanpleasuretravelers:RevisitingEchtnerandRitchieab,SvetlanaStepchenkova,AlastairM.MorrisonaDepartmentofHospitalityandTourismManagement,PurdueUniversity,154StoneHall,700W.StateStreet,WestLa
2、fayette,IN47907-2059,USAbDepartmentofHospitalityandTourismManagement,PurdueUniversity,111AStoneHall,700W.StateStreet,WestLafayette,IN47907-2059,USAReceived23May2006;receivedinrevisedform8June2007;accepted13June2007AbstractThisstudymeasuredRussia’sdestinationimageamongUSpleasuretravelersbythemeansofa
3、Web-basedsurvey.ThemethodologyproposedbyEchtnerandRitchie[(1993).Themeasurementofdestinationimage:Anempiricalassessment.JournalofTravelResearch,31(Spring),3–13]wasenrichedbyusingacombinationoftwosoftwareprograms,CATPACandWORDER,toanalyzeresponsestoopen-endedquestionsaboutstereotypicalholistic,affect
4、ive,anduniquenessimagesandfacilitatestatisticalcomparisonsofimagesbetweenvisitorsandnon-visitorstoRussia.Afavorabilityvariablewasoperationalizedonthetextualdata,andaffectiveimagesofvisitorsandnon-visitorstoRussiawerestatisticallycompared.ThestudyfoundthatAmericantravelers’perceptionsofRussiawereofte
5、nnegativeandthereisalackofawarenessaboutRussia’sdestinationfeatures.MarketingimplicationsforRussia’sFederalTravelAgencybasedonthestudyresultsarediscussed.r2007ElsevierLtd.Allrightsreserved.Keywords:Affectiveimage;CATPAC;Contentanalysis;Destinationimage;Russia;Stereotypicalholisticimage;Uniquenessima
6、ge;WORDER1.Introductionareas,complicatedvisaprocedures,risingpricesfortourpackages,andlackofadvertising.TorealizeitstourismRussiaisavastcountrywithrichtouristresourcesofallpotential,thecountryneedsnotonlytosolvetheabove-kinds.Theyincludeuniquenaturalfeatures,beautifulmentionedproblemsbutalsotoattrac
7、tivelypresentitselflandscapes,historicalandculturalattractions,placesoftointernationaltravelers.Tobecomeacompetitiveglobalethnographicinterest,andgoodrecreationalopportunities.destination,theFederalTo
