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1、Tourismdestination1.GivedetailsoftheDestinationmanagementorganizationwhichisresponsibleforyourdestination?Whataretheirmainactivitiesandresponsibilities?Efficientdestinationmarketingorganizationscanprovideforthesmoothimplementationofthedestinationmarketingorganizationprotection.However,differentfro
2、mthegeneralproduct,destinationtourismproductsprovidedbythepublicsectorandprivatesector,tosomeextentonthenatureofpublicgoods,whichdeterminestheresponsibilitiesofthetourismmanagementdepartmentofthedestinationmarketing.Gloucestertouristdestination,forexample,almostallcountriestovaryingdegrees,involve
3、dintourismmarketing.Inadditiontothepublicsector,destinationmarketinginvolvedinthetouristenterprisesarangeofstakeholders,whichtogetherprovideacompletetourismproductfortourists.Complexrelationshipsandinterdependenciesbetweenthedestinationstakeholdersdestinedforcollaborativemarketingandprovideabasisf
4、orthemarketingallianceformedbetweenthepublicandprivatesectorsthatismainlyforthecollaborativedestinationmarketingorganizations.(Magas,2010)Large-scalestudyofthisgoalthemanagementorganizations(DMOS)haslaunchedtheWorldTourismOrganization,tourismenterprisesandthemanagement(team)onaglobalbasis.Itisdesi
5、gnedtobenchmarksurveysonaregularbasistotrackthedevelopmentandoftheseorganizations’activitiesandfutureinvestigationswillfocusonthebroadernationalandregionalorganizations,aswellasinindividualcountriesmorein-depth.(Murphy,2004)Itsprimaryresponsibilityisdeterminedbythefollowingquestion.Singlestakehold
6、erresourcesarelimited,anditssalespracticescannothaveagreaterimpactonpotentialtourists;marketmechanismcannotmakeallstakeholderstosupportthecollectivemarketingofdestinationandsharetheirresults;marketingplanningprocess,stakeholderscanmoreeffectivelybyrecognizingthemutualinterdependencetoachievetheirg
7、oals.Fromtheeconomic,social,environmentaldimensionanalysisoftheformationofdestinationmarketingalliances,crisis,competition,organizationalsupportandtechnicalsupportfortheformationof'aprerequisite;destinationstakeh
