剑桥BEC高级真题第三辑TEST4

剑桥BEC高级真题第三辑TEST4

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时间:2019-06-15

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1、READING1hourPARTONEQuestions1-8剑桥BEC真题集高级第三辑Test4•Lookatthestatementsbelowandatthefiveextractsfromanewspaperarticleontheoppositepageaboutpeoplewhohavesetuptheirowninternetcompanies.•Whichextract(A,B,C,DorE)doeseachstatement1-8referto?•Foreachstatement(1-8),markoneletter(A,B,C,

2、DorE)onyourAnswerSheet.•Youwillneedtousesomeoftheselettersmorethanonce.•Thereisanexampleatthebeginning.(0).Example:0Thesepeoplesoughthelptoforecasttheirlikelycashflow..10ABCDE1Thesepeoplehavenotpaidthemselvesoutoftheircompany‟sincomesofar.2Thesepeoplehadknowledgewhichtheywanted

3、toexploitinadifferenttypeofcompany.3Thesepeople'sinitialeffortstoobtainstart-upfundingwereunsuccessful.4Thesepeoplehavedevelopedaveryeffectiveprocessforhandlingsales.5Thesepeopledevisedamixedmediaapproachtoadvertising.6Thesepeoplefeltthattheycouldimprovecompanies‟focusoncustome

4、rs.7Thesepeopleintendtomaketheirmarketingmorecost-effective.8Thesepeoplearetargetingarelativelysmallnumberofdiscerningclients.AE-GAMESJohnandStephaniebothwantedacompletecareerchange.Sellingchildren‟sgamesovertheinternetseemedafoolproofidea,buttheirbiggestchallengewastosecurefin

5、ancialbacking.Firsttheycontactednumerousventurecapitalists,butfromtheresponseofthefewthatwouldeventalktothem,theyrealizedtheywouldgetnowhereuntiltheyhadspeltoutindetailhowtheyintendedtoturntheirconceptintoreality.Sothenextstepwastoworkwithagroupofstart-upconsultants,todeviseabu

6、sinessplanmakingtheirexpectedrevenuestreamsmoreprecise.BSUREKSueandDerek‟splanwastosellclothesovertheinternet.Afterashakystart,leadingtoseriouscashflowproblems,whichmeanttheyoccasionallyhadlittletoliveon,theyrealisedtheywouldhavetoadvertisemuchmoreseriously:ontheinternet,theyus

7、edonlinemarketingtoolstothefulltoproduceincreasesintraffic,andcombinedthiswithintensivepublicityoutsidetheinternet.Withinsixmonthstheyhadbuiltalargecustomerdatabase,atwhichstageitwasnecessarytobeginlookingforcapitaltobuildthebusiness.CWONDERWEBTwosenioradvertisingexecutives,fru

8、stratedwiththepaceofchangeinanindustrytheyfeltwasfaili

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