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1、READING1hourPARTONEQuestions1-8剑桥BEC真题集高级第三辑Test4•Lookatthestatementsbelowandatthefiveextractsfromanewspaperarticleontheoppositepageaboutpeoplewhohavesetuptheirowninternetcompanies.•Whichextract(A,B,C,DorE)doeseachstatement1-8referto?•Foreachstatement(1-8),markoneletter(A,B,C,
2、DorE)onyourAnswerSheet.•Youwillneedtousesomeoftheselettersmorethanonce.•Thereisanexampleatthebeginning.(0).Example:0Thesepeoplesoughthelptoforecasttheirlikelycashflow..10ABCDE1Thesepeoplehavenotpaidthemselvesoutoftheircompany‟sincomesofar.2Thesepeoplehadknowledgewhichtheywanted
3、toexploitinadifferenttypeofcompany.3Thesepeople'sinitialeffortstoobtainstart-upfundingwereunsuccessful.4Thesepeoplehavedevelopedaveryeffectiveprocessforhandlingsales.5Thesepeopledevisedamixedmediaapproachtoadvertising.6Thesepeoplefeltthattheycouldimprovecompanies‟focusoncustome
4、rs.7Thesepeopleintendtomaketheirmarketingmorecost-effective.8Thesepeoplearetargetingarelativelysmallnumberofdiscerningclients.AE-GAMESJohnandStephaniebothwantedacompletecareerchange.Sellingchildren‟sgamesovertheinternetseemedafoolproofidea,buttheirbiggestchallengewastosecurefin
5、ancialbacking.Firsttheycontactednumerousventurecapitalists,butfromtheresponseofthefewthatwouldeventalktothem,theyrealizedtheywouldgetnowhereuntiltheyhadspeltoutindetailhowtheyintendedtoturntheirconceptintoreality.Sothenextstepwastoworkwithagroupofstart-upconsultants,todeviseabu
6、sinessplanmakingtheirexpectedrevenuestreamsmoreprecise.BSUREKSueandDerek‟splanwastosellclothesovertheinternet.Afterashakystart,leadingtoseriouscashflowproblems,whichmeanttheyoccasionallyhadlittletoliveon,theyrealisedtheywouldhavetoadvertisemuchmoreseriously:ontheinternet,theyus
7、edonlinemarketingtoolstothefulltoproduceincreasesintraffic,andcombinedthiswithintensivepublicityoutsidetheinternet.Withinsixmonthstheyhadbuiltalargecustomerdatabase,atwhichstageitwasnecessarytobeginlookingforcapitaltobuildthebusiness.CWONDERWEBTwosenioradvertisingexecutives,fru
8、stratedwiththepaceofchangeinanindustrytheyfeltwasfaili
