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1、WORD格式可编辑专业技术资料分享WORD格式可编辑READING1hourPARTONEQuestions1-8BEC第三辑高级Test3专业技术资料分享WORD格式可编辑lLookatthestatementsbelowandatthefiveextractsontheoppositepagefromtheannualreportsoffivemobilephonecompanies.lWhichcompany(A,B,C,DorE)doeseachstatement(1-8)referto?lForeachstat
2、ement(1-8),markoneletter(A,B,C,DorE)onyourAnswerSheet.lYouwillneedtousesomeoftheselettersmorethanonce.lThereisanexampleatthebeginning,(0).专业技术资料分享WORD格式可编辑Example:0Thiscompanyhasnodirectcompetition.ABCDE专业技术资料分享WORD格式可编辑1Thiscompanyisstillmakingafinancialloss.2Th
3、iscompanyishavingpartofitsbusinesshandledbyanoutsideagency.3Thiscompanyhasgrownwithoutundueexpense.4Thiscompanyistryingtofindoutwhatthemarketresponsewillbetoanewproduct.5Thiscompanycontinuestolosecustomers.6Thiscompanyaimstotargetaspecificgroupofconsumers.7Thiscom
4、panyisfindingitlessexpensivethanbeforetoattractnewcustomers.8Thiscompanyhasrationaliseditsoutlets.AOurmanagementteamisdedicatedtodeliveringoperationalexcellenceandimprovedprofitability.Inthecomingyear,wewillfocusourmarketingonprofessionalyoungadults,whorepresentth
5、ehighvaluesegmentofthemarketandwho—accordingtoindependentresearch—aremostlikelytoadoptourmoreadvancedmobiledataproducts.Customerretentioniscentraltoourstrategy,andwehavebeensuccessfulinreversingthecustomerlossofrecentyearsbyloyaltyandupgradeschemes.Arestructuringp
6、rogramme,resultingfromchangingmarketingconditions,hasseenourworkforcescaleddownto6,100people.BAstheonlynetworkoperatorinthecountry,ourmarketingisaimedatexpandingthesizeofthemarket.Inthebusinesssector,wehavetargetedsmallandmedium-sizedbusinessesbyofferingstandardis
7、edservices,andlargecustomersbyofferingtailoredtelecommunicationssolutions.Wehavebeenattheforefrontofintroducingnewtelecommunicationstechnologyandservicesandhaverecentlydistributed150ofourmostadvancedhandsetstocustomerstoassessthelikelydemandforadvanceddataservices
8、.Lastyear,theindustryrecognisedourachievementwhenwewonanationalawardfortechnologicalprogress.专业技术资料分享WORD格式可编辑CAnewmanagementteamhasdrivenourimprovedper