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1、READING1hourPARTONEQuestions1-8BEC第三辑高级Test3lLookatthestatementsbelowandatthefiveextractsontheoppositepagefromtheannualreportsoffivemobilephonecompanies.lWhichcompany(A,B,C,DorE)doeseachstatement(1-8)referto?lForeachstatement(1-8),markoneletter(A,B,C,DorE)onyourAnswerSh
2、eet.lYouwillneedtousesomeoftheselettersmorethanonce.lThereisanexampleatthebeginning,(0).Example:0Thiscompanyhasnodirectcompetition.ABCDE1Thiscompanyisstillmakingafinancialloss.2Thiscompanyishavingpartofitsbusinesshandledbyanoutsideagency.3Thiscompanyhasgrownwithoutundue
3、expense.4Thiscompanyistryingtofindoutwhatthemarketresponsewillbetoanewproduct.5Thiscompanycontinuestolosecustomers.6Thiscompanyaimstotargetaspecificgroupofconsumers.7Thiscompanyisfindingitlessexpensivethanbeforetoattractnewcustomers.8Thiscompanyhasrationaliseditsoutlets.
4、AOurmanagementteamisdedicatedtodeliveringoperationalexcellenceandimprovedprofitability.Inthecomingyear,wewillfocusourmarketingonprofessionalyoungadults,whorepresentthehighvaluesegmentofthemarketandwho—accordingtoindependentresearch—aremostlikelytoadoptourmoreadvancedmobi
5、ledataproducts.Customerretentioniscentraltoourstrategy,andwehavebeensuccessfulinreversingthecustomerlossofrecentyearsbyloyaltyandupgradeschemes.Arestructuringprogramme,resultingfromchangingmarketingconditions,hasseenourworkforcescaleddownto6,100people.BAstheonlynetworkop
6、eratorinthecountry,ourmarketingisaimedatexpandingthesizeofthemarket.Inthebusinesssector,wehavetargetedsmallandmedium-sizedbusinessesbyofferingstandardisedservices,andlargecustomersbyofferingtailoredtelecommunicationssolutions.Wehavebeenattheforefrontofintroducingnewtelec
7、ommunicationstechnologyandservicesandhaverecentlydistributed150ofourmostadvancedhandsetstocustomerstoassessthelikelydemandforadvanceddataservices.Lastyear,theindustryrecognisedourachievementwhenwewonanationalawardfortechnologicalprogress.CAnewmanagementteamhasdrivenourim
8、provedperformancehere.Itiscommittedtobringingthebusinessintoprofitabilitywithinthreeyearsafterreachingb