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1、READING1hourPARTONEQuestions1-8BEC第三辑高级Test3lLookatthestatementsbelowandatthefiveextractsontheoppositepagefromtheannualreportsoffivemobilephonecompanies.lWhichcompany(A,B,C,DorE)doeseachstatement(1-8)referto?lForeachstatement(1-8),markoneletter(A,B,C,DorE)onyourAnswerSheet.lYouwillneedtousesomeofth
2、eselettersmorethanonce.lThereisanexampleatthebeginning,(0).Example:0Thiscompanyhasnodirectcompetition.ABCDE1Thiscompanyisstillmakingafinancialloss.2Thiscompanyishavingpartofitsbusinesshandledbyanoutsideagency.3Thiscompanyhasgrownwithoutundueexpense.4Thiscompanyistryingtofindoutwhatthemarketresponse
3、willbetoanewproduct.5Thiscompanycontinuestolosecustomers.6Thiscompanyaimstotargetaspecificgroupofconsumers.7Thiscompanyisfindingitlessexpensivethanbeforetoattractnewcustomers.8Thiscompanyhasrationaliseditsoutlets.AOurmanagementteamisdedicatedtodeliveringoperationalexcellenceandimprovedprofitability.
4、Inthecomingyear,wewillfocusourmarketingonprofessionalyoungadults,whorepresentthehighvaluesegmentofthemarketandwho—accordingtoindependentresearch—aremostlikelytoadoptourmoreadvancedmobiledataproducts.Customerretentioniscentraltoourstrategy,andwehavebeensuccessfulinreversingthecustomerlossofrecentyear
5、sbyloyaltyandupgradeschemes.Arestructuringprogramme,resultingfromchangingmarketingconditions,hasseenourworkforcescaleddownto6,100people.BAstheonlynetworkoperatorinthecountry,ourmarketingisaimedatexpandingthesizeofthemarket.Inthebusinesssector,wehavetargetedsmallandmedium-sizedbusinessesbyofferingsta
6、ndardisedservices,andlargecustomersbyofferingtailoredtelecommunicationssolutions.Wehavebeenattheforefrontofintroducingnewtelecommunicationstechnologyandservicesandhaverecentlydistributed150ofourmostadvancedhandsetstocustomerstoassessthelikelydemandforadvanceddataservices.Lastyear,theindustryrecognis
7、edourachievementwhenwewonanationalawardfortechnologicalprogress.CAnewmanagementteamhasdrivenourimprovedperformancehere.Itiscommittedtobringingthebusinessintoprofitabilitywithinthreeyearsafterreachingb
