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1、REPORTONHowsoundblastercanimproveontheirsuccess?INTRODUCTIONTheaimistogivesomeadvicetobusinessonhowcanSoundblasterremainsuccessfulandcompetitive.Becauseithasthesamefunkguitarsoundsanddiscorhythmsbutbytheendyoufeeltheyarestilllivingin2003bothintermsofmusicandappearance.SoIamgoingtohelpthemselltheCDs
2、well.FINDINGSItwasalwaysgoingtobeatoughchallengetoequalthephenomenallysuccessfulHeartoBelievebutafterthreeyearsofwaitingyouwouldhaveexpectedsomethingmoreoriginalfromSoundblaster’sthirdstudioalbum.Talktotheworldwillofcourseappealtotheband’scorefans.Ithasthesamefunkguitarsoundsanddiscorhythmsbutbythe
3、endyoufeeltheyarestilllivingin2003bothintermsofmusicandappearance.Theiralbumsalesbecomelessandless.Theiralbumheartobelievesells5.1millioncopiesin2003.Buttheworstofall,theTalktotheWorldonlysells2.9millioncopiesin2007.Onlyin4years,theyarecomingdown,down,down.Thebandarenowplanningtorecordandlaunchanew
4、CD.Theywantmyconsultancytoprepareareportonhowtheycanimproveontheirsuccess.SALESOFMERCHANDISEONLASTTHREETOURSThenIdidamarketresearch,Ifoundthatmostofthepeoplethought,theSoundblasterarenotinstyleanymore,moreandmorenewandfashionbandsareborninaspecialway,theysangthe“new”songsfanslike,theywearthe“new”cl
5、othesfanslike,theyspeakthe“new”wordsfanslike,andsoon.Sotheycan’tcomeintothefans’eyesight.RECOMMENDATIONSInordertohelpthemtoreborn,Iwouldrecommendthattheycanfollowthetipshere,maybethetipscanhelpthemcomebacktotheclouds.Firstofall,I’lldefineacleartargetforSoundblaster.Theirnextstudioalbum’ssalesvolume
6、shouldreturnto5.0millioncopies.Andtheywillholdavocalconcert,andthepopulationshouldupon15thousand.Secondly,eachoftheband’smembersshouldhandinhandandheartbyheart,havethesameinterests,goalsandstyles,sotheycangettheirheartstogethertomakemoreintactandperfectsongs.Also,theymustliveinharmony.Iftheycan’tdo
7、that,theywillnotconcentrateoncreatingmusic.Onlytheyhaveagoodenvironment,theycancreatemusicwell.What’smore,they’dbetterpromisethattheymakesongsintheirownstyles,inthisway,they’regoingtobemorespecialthanotherb
