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1、ReportonhowcouldMatt'sfilmachievesuccessIntroductionTheaimofthisreportistopackagingthefilmwhichisaboutapopstar,Matt,onhissolomotorbiketripacrossAsia.Asapersonofthefilmproductioncompany,IwanttofindsomemeasureforMatttoremainsuccessfulandcompetitive.Packagingagoodmovieistoodifficultinmodernsocie
2、ty,andtherearemanyproblemsabouthim,sowehavetogivesomesolutiontosolvethem.Iwillcarryonitspresentsituationandtheanalysisoftheproblems,andputsforwardsomespecificsolutions.Ihopeitcanhelphimandimprovethemovieboxoffice.FindingsAccordingtotherecentmarketinvestigation,firstofall,thereisalargenumberof
3、theproductionofthemovieseveryyear.However,alotoffilmindustryislackofinnovation.Sowemuststrivetoincreaseourcapacityforinnovation.Mattisnowplanningtomakeafilm.Hewantsmyconsultancytoprepareareportonhowhecanimproveonhissuccess.ThenIdidamarketresearch,Ifoundthatmostofthepeoplethought,apopsingerwho
4、isgoingtoshootafilmisnotprofessional.Moreandmorenewandfashionstarsareborninaspecialway,theysangthe“new”songsfanslike,theywearthe“new”clothesfanslike,theyspeakthe“new”wordsfanslike,andsoon.Sotheycan’tcomeintothefans’eyesight.ThefutureofMatt’sfilmwhichisabouthissolomotorbiketripacrossAsiadepend
5、sonfindingnewmarketsandnewcustomers,andnewsongs.Ofcourseitisnoteasy,ithasalotofworktodo.Butifthebandwillnotpaymuchhardwork,itcouldn’tobtaintherealsuccess.Thefilmasoneofmanyartforms,althoughthereisnoexpressobligation,butexpressionofthoughtsright.Inthemovieideasandthemes,itcancausepeopletothink
6、deeperandbringtheaudiencestoenjoyandbringmoreshockatthesametime.Mattthemoviethismedia,wemustlearntopayattentiontosocial,lifeandhumannature,hisownthoughtsandvalueswilleffectaudienceswhowatchthefilm.Inaddition,themoviewhichisgoodorbadiscloselyrelatedtoitsvisualeffects,artdirection,costume,photo
7、graphy,editing,sound,musicandect.Afterall,thefilmisanart,theartisanimportantpartofthefilm.Theessenceoftravelliesmoreinthewayofexperience,ratherthanthedestination.Thelureoftheunknown,thepassionofexplore,anddiscoveryofpleasurecanattractaudience