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1、Report on the strategy of how soundblaster can improve on their success by the consultancyIntroduction:Thisreportisbasedonthecurrentstatusoftheband,analyzingtheband’sproblems,whichmadetheappropriatestrategiestoaddresstheseissues,andinordertohelpthebandtoenhanceth
2、eirvisibilityandrecordsalesbyattractingmorefans,developingacleargoaltomakethemsucessfulFinding:Thealbum2001,"soundblasterI"inwhichSoundblasterbandreleasedhassold3.5millioncopies.TheCDissuedin2003achievedgoodresults,upto5.1millioncopies.Sincethealbum'shot,sotheban
3、dwasencouraged,theyimmediatelyfollowedthenextyearandreleasedtheirnewalbum,butthesituationseemstobenotoptimistic,afterthenewalbum,somanyfansfeltdisappointed,sothisalbumonlysalesof3.1millioncopies,thesaleofthisalbumwaslowerthantheprevioustwo.Thisresultgavethebandag
4、reatshocksoon,sothebandinthenextthreeyears,theysummeduptheexperienceofthefirsttwoalbums.Atthesametime,theyplanedtoissuethethirdalbumtheyalsocarefullythoughtthereasonsfortheissueofdefeat,afterpreparingtheband’sfinallyalbum,theywerereadywiththeirmostfullybelievedre
5、cord"talktotheworld"backingtopeople'sattentionin2007,theyattemptedtoalbumagaintoattractpeople’sattention,butthistimethesituationwasamoretragic.Thisalbumwasextremelydisappointedfansonceagain,thesalesofthealbumisjust2.9millioncopies.Facingthisresult,thebandwasundou
6、btedlybearamoreheavyblowonceagain,thistimetheyhaveclearlyrecognizethatthewaytheyrelyingoncannotsolvetheproblemthatthesaleshavebeendeclinedallthetime.1、Theband'sstyleistooold,thesinger'sdressstyleisoutdated,sothatpeoplefeeltheyseemtostayin2003.Andthestyleandrouteo
7、fthebandaredidnotcatertoconsumer’sseekingfashionableconsumerpsychology,sothebandcouldnotattractnewfans.2、Inthepublicmediastarratingsystem,thebandhadonlyonestar,indicatingthatthelowpopularityoftheband.RecommendationsNow the bank are planning to record and launch a
8、 new CD.Accordingtotheproblemthebandcurrentlyfaces.inordertoenabletheband’spopularityandvisibility,helpingthemtosucceed,we suggest that the company could work