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1、Report on the strategy of how soundblaster can improve on their success by the consultancyIntroduction:Thisreportisbasedonthecurrentstatusoftheband,analyzingtheband’sproblems,whichmadetheappropriatestrategiestoaddresstheseissues,andinordertohelpthebandtoenhancetheirvisibilityandrecordsale
2、sbyattractingmorefans,developingacleargoaltomakethemsucessfulFinding:Thealbum2001,"soundblasterI"inwhichSoundblasterbandreleasedhassold3.5millioncopies.TheCDissuedin2003achievedgoodresults,upto5.1millioncopies.Sincethealbum'shot,sothebandwasencouraged,theyimmediatelyfollowedthenextyearand
3、releasedtheirnewalbum,butthesituationseemstobenotoptimistic,afterthenewalbum,somanyfansfeltdisappointed,sothisalbumonlysalesof3.1millioncopies,thesaleofthisalbumwaslowerthantheprevioustwo.Thisresultgavethebandagreatshocksoon,sothebandinthenextthreeyears,theysummeduptheexperienceofthefirst
4、twoalbums.Atthesametime,theyplanedtoissuethethirdalbumtheyalsocarefullythoughtthereasonsfortheissueofdefeat,afterpreparingtheband’sfinallyalbum,theywerereadywiththeirmostfullybelievedrecord"talktotheworld"backingtopeople'sattentionin2007,theyattemptedtoalbumagaintoattractpeople’sattention
5、,butthistimethesituationwasamoretragic.Thisalbumwasextremelydisappointedfansonceagain,thesalesofthealbumisjust2.9millioncopies.Facingthisresult,thebandwasundoubtedlybearamoreheavyblowonceagain,thistimetheyhaveclearlyrecognizethatthewaytheyrelyingoncannotsolvetheproblemthatthesaleshavebeen
6、declinedallthetime.1、Theband'sstyleistooold,thesinger'sdressstyleisoutdated,sothatpeoplefeeltheyseemtostayin2003.Andthestyleandrouteofthebandaredidnotcatertoconsumer’sseekingfashionableconsumerpsychology,sothebandcouldnotattractnewfans.2、Inthepublicmediastarratingsystem,thebandhadonlyones
7、tar,indicatingthatthelowpopularityoftheband.RecommendationsNow the bank are planning to record and launch a new CD.Accordingtotheproblemthebandcurrentlyfaces.inordertoenabletheband’spopularityandvisibility,helpingthemtosucceed,we suggest that the company could work