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1、HOWTOIMPROVEBOOKSALESANDITSBRANGAWARENESS邵丹16邵丹17邵正婷18汤小梅19唐蓉20陶园园21REASONSgeographicalpositionthepopularityofshoppingonlinecompetitorsappearancepiracyabusethepoorqualityofbookshighpriceoutdateSTRATEGYdiscount:VIPcards2.location：neartheschool,stationerys
2、hop,atthecenterofthecity3.increasethevarityofbooks4.keepupwiththetimessaleonlinecreateaharmoniousstudyatmosphereTakeXINHUABOOKSHOPforexampleBackgroundIn2010,Mystoregeneralbooksalesmetovertheyearshavenotbeendifficult,whichisbethefirsttobearthebrunt,cultur
3、alandeducationalbooks,theimpactisthebiggest,theshareofsalescontinuedtodecline.AsofOctober10,Ishopsalesmorethan09droppedto198652.78RMB,morethan08yearsdrop114379.95RMB,whichsuppliesclassthaninpreviousyearsadropofmorethan10%books.Salessituationisverysevere.
4、ReasonsOne,fromthefinancialcrisisintheaftermath,thepublictobuyabilitytodrop.Thiscanrangefromeverydaypeopleinthesupermarkettoseethispersonflowflow,wassignificantlylessthaninpreviousyearsalotof.Ishophealthleisureclass,novelsandbookscollectionsalesdecline,o
5、nlytechnologypracticalbooksabitrise.Two,2009and2008yearshavefocusedonbooksales,in2010onlytwolargecustomerorders,respectivelyistheelectricpowerbureauandPublicSecurityBureaustafftrainingbooksMayang,1RMB.In09yearsthefocusofthebooksaleshasreachedmorethan19,r
6、egardlessoftheamountofthisyear,comparedwiththesameperiodlastyear,downabout30000code.Three.duetothelargewholesalecenterallappearsdifferentlevelsupplydifficultproblem,newbookrateisnothigh,especiallytheculturalandeducationalbooksduetovariousprovincesandciti
7、esoftheselectedversionisdifferent,whichisdifficulttobetakingintoaccounttheshelves,lessvarieties,popularbreedstockshortage,resultingintheshopwithgoodsdifficulty,cannotmeetthemarketdemand.Four,overtheyearsdonotpayattentiontothegeneralbooksales"ButterflyEff
8、ect"ishighlighted.Long-termsince,bookssupermarketsalesjobisnottakenseriously,leadersatalllevelstoitssalesarenottooconcernedabout,thequalityofsalesstaff,procurementstaffcapacity,supermarketdirectorcontrolglobalability,advan
